Gruma Consolidates its Position in the US and the Rest of the Global Market
By: Abasto Magazine
The Mexican multinational has achieved significant sales growth after launching healthier products, such as low-carb and gluten-free tortillas, the growth of Mexican food restaurants and tortilla-producing companies.
According to a press release, Gruma stressed that in 2018 the net sales of operations outside of México represented 73% of the Company's consolidated figures. The United States accounted for 55%, followed by Europe, with 7%; Central America, with 6%; and Asia and Oceania, with 5%.
Regarding the total operating cash flow (EBITDA), foreign transactions provided 75% of the company's total. The United States accounted for 64%, followed by Europe, with 4%; Central America, with 4%; and Asia and Oceania, with 3%.
Founded 65 years ago in Nuevo León, Mexico, Gruma is recognized among Hispanics primarily for its Maseca corn flour brand and… To read the complete story, click on this link: https://abasto.com/