Temple Lifestyle Inc. announces launch of revamped Buddha Brands website and brand refresh
Temple Lifestyle markets and sells under Buddha Brands, one of Canada's leading coconut-based brands, which includes Thirsty Buddha® coconut water, Hungry Buddha® coconut snacks, and Healthy Buddha™ coconut vinegar and nectar. Today the company launched their redesigned website to better showcase the company's product portfolio and connect consumers with retailers who carry the product lines in Canada and in the United States, a rapidly expanding new market for the company.
"Our goal with this newly designed website is to create an improved browsing experience for our valued customers and business partners. We hope visitors enjoy our new, streamlined design that is easy to navigate, and extremely user-friendly,"
Important Corporate Social Responsibility
The site was completely redesigned from the ground up, with a fresh look and feel, a reorganized layout for easier navigation, a robust recipe centre, and a new blog to showcase company news and industry insights. There is also information about the company's Coconut Initiative, which highlights the brand's long-standing partnership with 1% for the Planet.
"We started the redesign project with some ambitious goals, from updating company messaging to improving the site's responsiveness on multiple platforms and all devices. The new website provides a clear message about who we are and has a site wide, consistent navigation system to make it easier to find the information you're looking for," said Magnone.
New Branding in 2019
Buddha Brands is also undergoing a brand refresh with an updated look for Buddha Brands, starting with an updated logo, which will start to inform the brand's entire visual identity throughout 2019.
At the centre of the new branding strategy is a focus on creating unity and cross-category recognition. The new Buddha word mark is approachable, with a sense of fun and vitality. The icon is a friendly, symbolic representation of the Buddha, with interesting and complex iconography that represents the coconut tree, water and an island, to signify our ongoing commitment to sustainability.
About Buddha Brands Company
Buddha Brands Company by Temple Lifestyle believes that using multiple parts of the coconut is a sustainable approach that can maximize the usefulness of the fruit. From coconut water, chips and coconut jerky to coconut vinegar and coconut nectar, we developed "The Coconut Initiative" as a means of connecting coconut lovers through our sustainability efforts.
Through careful sourcing of the finest coconuts from Southeast Asia, Buddha Brands Company believes that health and balance extend to the planet itself, which is why 1% of all sales are donated to environmental and sustainable charities through 1% for the Planet.