Temple Lifestyle Brands introduces New Branding and rolls out Corporate Vision, Mission and Values

 
 
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Branding

Industry:
Food

Location:
Montreal - Quebec - Canada

MONTREAL - Dec. 21, 2018 - PRLog -- Temple Lifestyle Brands ("Temple Lifestyle" or "the Company") markets and sells under the Buddha Brands portfolio, one of Canada's leading coconut-based brands, which includes Thirsty Buddha® coconut water, Hungry Buddha® coconut snacks, and Healthy Buddha™ coconut vinegar and nectar. The Company today announced new Corporate branding, along with a redefined Vision, Mission, Purpose and Commitment that will help align efforts as the company continues to expand and grow.

The new visual identity presents an updated, more sophisticated word mark, which illustrates a straightforward approach to business and signifies an honest dependability and strength. The new colour palette is an elegant selection of green hues to evoke a sense of abundance and security, while the brown conveys the natural, simple reliability and wholesomeness that represents the Company's product portfolio.

The new icon features three intersecting circles, each symbolizing a commitment to responsibly-made brands, a healthy lifestyle, and a mission to improve the planet. Together, the icon's circles stand for the Company's overall commitment to well-being. The circles intersect to form for six triangles, each representing one of Temple's corporate values.

Co-founder and CEO Christopher Magnone noted that: "The Temple Lifestyle identity was fuzzy, so we spent a lot of time building from our company values to working through our vision statement, which then led to our new corporate visual identity. Living these values are the driving force behind our ongoing initiatives to help both the planet and the less fortunate. I am very proud of the way our team members live our values each and every day – I believe it's critical to our ongoing development, and ultimate success as an organization that we never lose sight of our core values."

New Corporate Vision

Vision:
We offer better brands, responsibly made with honest ingredients to inspire people to feel good about the choices they make, and how they affect their bodies and the planet.

Mission: We create wholesome and responsibly made products to inspire people to be and do their best.

Purpose: Redefine what it means to live well.

Commitment: At Temple Lifestyle Brands, we have a commitment to being better in all that we do. You'll find this in the way we treat our employees, our trusted partners, and the planet.

Values:

• Wholesome, Always
• Planet First
• Lighten Up, Be the Fun
• We, Not I
• Get Sh*t Done
• Always Adapting

Holiday Donation to the Montreal Children's Hospital

For the sixth consecutive holiday season, and in keeping with their values and commitment to the planet and the less fortunate, Temple Lifestyle has made a toy donation to the Montreal Children's Hospital on behalf of all their trusted partners, in lieu of sending traditional holiday cards. They know that this sustainable approach will bring joy to the children who will unfortunately find themselves at the hospital during the holidays.

About Temple Lifestyle Brands

Temple Lifestyle Brands offers Natural, Sustainable, Better-for-You Snacks & Beverages. The founders of Temple Lifestyle share a vision and passion for leading an active, healthy lifestyle, and encourage others to do the same, one healthy choice at a time. Founded in 2010, Temple Lifestyle has offices in Montreal and Toronto, as well as distribution centres throughout Canada and the US. Their products are sold in over 15,000 premium retail locations across North America and Europe.

www.templelifestyle.com

www.buddhabrandscompany.com

Contact
Alessia Faustini
***@templelifestyle.com
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Tags:Branding
Industry:Food
Location:Montreal - Quebec - Canada
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Page Updated Last on: Dec 21, 2018



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