B2C E-Commerce in Western Europe sees new trends amid continued growth: yStats.com report

HAMBURG, Germany - Sept. 7, 2018 - PRLog -- The UK leads Western Europe in B2C E-Commerce sales
The United Kingdom has the highest B2C E-Commerce sales volume in Western Europe. While some other nations may show more rapid growth rates, Germany and France follow the UK in the top three nations in online retail sales. Overall, the online share of total retail sales in Western Europe is expected to approach 20% in the next 5 years, according to the yStats.com report.

Online shopping trends in Western Europe
M-Commerce, omnichannel and cross-border shopping, plus voice command purchases are global trends also prevalent in Western Europe. The Nordic nations are among the regional leaders in mobile shopping. The practice of webrooming and showrooming continues to grow, with some indication that the omnichannel shopping leads to higher value purchases. The yStats.com report also points to Austria and Belgium as regional leaders in cross-border shopping, though the phenomenon grows in other Western European nations. The adoption of smart speakers has fomented voice command shopping, with projections of sales volume in billions of euros through this medium in the UK alone by 2022.

Amazon leads other online merchants in Western Europe
U.S.-based Amazon.com has maintained its lead in the top online retail markets of Western Europe in competition with local and Chinese E-merchants. The yStats.com report cites an estimate that nearly half of all online sales in Germany is through Amazon.

For further information, see: https://www.ystats.com/wp-content/uploads/2018/09/2017.09.05__Product-Brochure-Order-Form_Western-Europe-B2C-E-Commerce-Market-2018.pdf

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About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.