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Patrick McFadden, Indispensable Marketing Reveals "Strategy Before Tactics" to VCU Business Students
Patrick McFadden speaks to business students at Virginia Commonwealth University on the single greatest small business marketing mistake his firm encounters - and how to solve it.
During this talk, Patrick speaks about those small business owners falling prey to the marketing idea (tactic) of the week because they have no marketing strategy. "If he could change anything about the way small business owners view marketing – that would be it. Patrick said."
Far too many people think "we want to sell lots of stuff to lots of people" is a strategy. What do you want your market to know about you, what do you want them to believe, what do want them to feel, experience, think, when they consider what you are about – that's what comes from strategy and that's what gets you out of the price comparison business.
Named a marketing thought leader by American Express OPEN, McFadden draws on his practical, in the trenches, real-world years of experience to bring his audiences to the point where they can see possibilities. He writes and speaks about marketing as a process, the way context changes results, differentiation, being a practitioner, and most of all, giving more than you take. He has written over 500+ articles that have been published on sites such as Yahoo! Small Business, Business2Community, Medium, LinkedIn Pulse, Greater Richmond Small Business Development Center, Infusionsoft, Credit Unions and more.
McFadden is Founder of Indispensable Marketing. He leads the firm from one audacious idea that marketing for a small business can be simple and effective when practiced in a "diagnosis before prescription"
"Virginia Commonwealth University is a creative institution and I want to help students learn practical creative skills so they will be relevant and thrive in their careers," says Joseph Ruiz, Instructor at VCU School of Business. "As an agent of practicality, McFadden will no doubt highlight the importance of foundational marketing principles for the next generation of business leaders."
Virginia Commonwealth UniversitySchool of Business is launching a new strategic plan, EPIC, to build on strengths, ensure continued innovation and impact, and boldly ignite a collaborative energy among students, faculty, staff, alumni and the business community.
In this era of increasing complexity, businesses and organizations will not move forward and thrive by clinging to traditional ways of approaching challenges. Leaders in every industry recognize this new reality and are seeking graduates who are both well-grounded in business fundamentals and able to provide fresh thinking and creative solutions in a rapidly changing landscape. Now is the time to capitalize on this opportunity.
Patrick is currently involved in a number of marketing projects with local business owners and organizations. His newsletter is known as one of the most educational and informative for small to midsize businesses in the world. Find more information about Patrick at http://indispensablemarketing.com/