Half of world's online retail purchases are done in China: new yStats.com report

HAMBURG, Germany - July 17, 2018 - PRLog -- Online sales of goods and services in China outpaced other nations by far in 2017, constituting nearly 50% of the world's total B2C and C2C E-Commerce revenue.  Digital sales growth will persist as Internet penetration continues to rise and a larger portion of the huge population turns to online shopping.  Sources cited in the yStats.com report point to China further increasing its online share of total commerce as new technologies such as mobile payment services and smooth logistics are put in place and products such as food and beverage are added to the goods purchased online.

The clear majority of online shoppers in China prefer mobile devices for purchases, with more than three-quarters of sales processed through M-Commerce since 2016, according to the yStats.com report. Chinese shoppers prefer online purchases of apparel over the in-store experience, making clothing and accessories the leading B2C E-Commerce product category.

The global leadership of China in online shopping has made the Alibaba Group the world's leading online merchant, handling half of the Chinese B2C E-Commerce market share through its Tmall marketplace. The yStats.com report tells of Alibaba's "new retail" strategy which involves the online leader venturing into physical storefront venues. Alibaba's competitor JD.com also is moving to omnichannel shopping with food delivery and appliance stores.