100% Funded In Less Than 48 Hours

CAMBRIDGE, U.K. - April 9, 2018 - PRLog -- SKOG eyewear and street art initiative Lata 65 have made it: their special edition of premium sunglasses hand painted by elderly street artist was 100% funded in less than 48 hours.
But there's still time to grow. As Hugo Janes explains, "our original goal was 5000 GBP, which will allow us to make this special edition a reality, but the more we get the more we can give to Lata 65, allowing them to keep their awesome work among elderly communities."

Lata 65 is an initiative for the elderly within the urban art that wants to prove that concepts such as active ageing and intergenerational solidarity make more sense every day. It is presented as a workshop taught in totally relaxed working environments, ideal for learning a variety of intervention techniques used in the streets and working directly with some of the best urban artists today. LATA 65 has already organized 34 workshops, with more than 400 participants from 65 to 102 years old, in Portugal, Spain, Brazil and US, and is always seeking for funding to reach even more people.

The actual participants of LATA 65's workshops will paint the Graffiti Grandmas special edition!

"The model we chose to be customized by the Graffiti Grandmas is our bestseller: Dublin. A classic model that suits virtually every face shape. Each pair will be unique and made on demand, once the campaign is over. We will ask each backer to choose the acetate base color (black or transparent) and the predominant color, but the final result will always be unique", says Hugo.

As with all SKOG sunglasses, this special edition will be made of sustainable materials (cotton based acetate, not plastic), have high quality, 100%UV protection, polarized lenses and come with a special foldable case and cleaning cloth.

It can be found here: http://e.fnd.to/skogeyewear

ABOUT SKOG eyewear

SKOG was created in 2014 as founders Hugo Janes, Nuno Pinto and Afonso Caldeira were fed up with having to choose between high quality designer brands and cheap eyewear, which can look cool but is also bad for our eyes. They created SKOG to offer sunglasses with an iconic design, made from high quality, sustainable materials at an unbeatable price.

They were on Shark Tank Portugal in 2015 and caught one of the sharks, which was a great kickoff for the brand, allowing it to grow the collection and reach foreign markets. They sell exclusively online at skogeyewear.com.