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Follow on Google News | Louis Gudema shares tips for better, faster and cheaper marketing on the Moment Masters podcastGudema speaks with award-winning PR and branding expert Shakira Brown on steps small business owners can take to build a successful marketing strategy
By: SMB Strategic Media Check out the latest podcast episode here: https://www.momentmasters.com/ "It's important that we stress to small business owners that marketing is not just an expense, it's an investment," In this episode, Gudema draws from his own experience as an entrepreneur, when he would always allocate 10 percent of his company budget toward marketing to reach his goals. He also shares the three-step process for building a successful small business marketing program along with his insights on social media marketing for lead generation. "Think of the marketing framework in three stages: marketing assets you have but aren't taking advantage of, identifying new customers who's needs align with your product or service, and setting up longer term campaigns," said Gudema. "Start with the really fast, inexpensive things in the center of the bullseye before focusing on the longer term things." Gudema shares his insights on how small- and mid-sized companies can grow as quickly and inexpensively as possible. Listen to episode 36 of the Moment Masters Show and subscribe to the podcast here: https://www.momentmasters.com/ To be a guest on the show to share your small business advice and story email podcast@momentmasters.com. For even more small business and branding mastery tips, learn to brand your business the right way from award-winning Public Relations and Branding Expert with Shakira Brown to take advantage of her private intensive brand program (http://www.pradviser.net/ ATTENTION MEETING PLANNERS: Book the Small Biz Whisperer for your next conference or workshop, for more information visit http://shakirabrown.com About Moment Masters Moment Masters (momentmasters.com) About Shakira M. Brown Shakira M. Brown is an award-winning PR and marketing expert with over 20 years of experience leading communications strategies for various small and high growth corporations, public companies, celebrities, personalities and professional services firms. As a speaker, Shakira as "The Small Biz Whisperer (http://www.smallbizwhisperer.com/)" Shakira is the CEO and Managing Principal of SMB Strategic Media, a boutique communications firm specializing in providing affordable public relations and marketing services for small and middle market businesses. The firm also provides branding, content development, media relations, online reputation management, website strategy and content development, social media management/strategy and video production services. To see Shakira's full biography, please visit http://www.momentmasters.com. End
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