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Exclusive Interview with the Masterminds behind the Sports & Entertainment Summit 2016
In an exclusive interview the CMOs behind one of the most successful events of 2016, Sports & Entertainment Summit, provide unique insight into the partnership between Variety and Sports Illustrated.
By: The Millennium Alliance
In it, you'll discover how partnerships like this are instigated, the importance of collaboration, tips to ensure brand cohesion, and how smart organization leads to success.
"Editors and conference creators are smart, skilled people. In this kind of arranged marriage by the two CMOs, we had to allow plenty of room for intelligent behind-the-scenes debate, discussion, and, sometimes, a clear-eyed argument for each side.
Over time, through that process, trust and comfort were built. Dea and I had that bond immediately in Miami but we had to transfer it and translate it to our wider teams.
That's not always easy.
But as veterans at our respective brands, I think Dea and I leaned on the trust we had with each of our teams to get through any rough spots to a smooth, clear path to success." – Slattery.
Download the full, exclusive interview with Dea and Damian here (https://mill-
Here are Lawrence and Slattery's tips for a successful strategic partnership:
Set clear objectives from the outset. Include clear written documentation of how the partnership will work, whose responsible for what, and for the number crunchers how the finances will work. Staying organized throughout the partnership is key.
Lawrence told us in an interview, "Staying organized and understanding what is expected from each partner is the key to a successful partnership. We each knew what we had to do and no one stepped on the other's toes. Weekly meetings/calls are also critical to ensure communication and move the process along."
As a leader, it's vital to get your team invested in the partnership. Take the time to get the teams together. This will build trust.
Focus on the strengths of each partner.
Effectively communicate and promote the stories of both brands.
Allow plenty of room for intelligent behind-the-scenes debate and discussion.
Slattery said, "Editors and conference creators are smart, skilled people. In this kind of arranged marriage by the two CMOs, we had to allow plenty of room for intelligent behind-the-scenes debate, discussion, and, sometimes, a clear-eyed argument for each side…Bringing together quality partners - 1 plus 1 can equal 3."
Download the eBook now (https://mill-
The steps to choosing the perfect partner
What makes a successful partnership
Tips for ensuring effective collaboration between both parties
How to marry the stories of two brands together
Unique insight into the successful launch of the Sports and Entertainment Summit 2016 from the CMOs behind it