Lynette Xanders to speak at the BEND DESIGN 2016 CONFERENCE
Lynette Xanders, CEO and Chief Strategist of Wild Alchemy, an insight-based brand strategy, creative development and cultural momentum company, will be speaking at the event among many other creative and inspiring mentors, entrepreneurs and thought leaders. Lynette's topic on "Momentum" will provide the audience with a new way of thinking and a rich toolkit to redesign their lives to improve productivity, creative buoyancy (inspiration)
BEND DESIGN CONFERENCE is evolving beyond the lecture format toward more of a dialogue to inspire and equip future creative leaders. There are no tracks dividing the disciplines this year. Attendees can expect to further the ideas they came with, make connections with new mentors and co-conspirators, and emerge ready to design the future.
Lynette is excited to bring her talk to this second year event and describes her talk as very interactive. "We'll go through exercises such as gaining clarity and overcoming common enemies in both your personal life and work culture," notes Lynette. "This presentation is for anyone who believes things can be better. The goal is for everyone (especially those in creative development)
Other BEND DESIGN 2016 Headline Speakers include:
• Evan Clabots | Othr
• April Soetarman | NBBJ Design | Musician
• Brad Cloepfil | Allied Arts Architecture
• Ann Friedman | Journalist
• John C Jay | President of Global Creative / Fast Retailing
• Victor Saad | Founder | Experience Institute
# # #
About BEND DESIGN 2016:
Bend Design 2016 is a celebration of design thinking and design doing. We will stoke curiosity, spark innovation, empower collaboration, and make things happen. Drawing inspiration from multidisciplinary design thinkers in Bend and across the country, BEND DESIGN 2016 will feature workshops, lectures, tours, and hands-on design opportunities, inviting community members, designers, trade professionals, students, entrepreneurs, city officials and citizen-experts, to participate in a conversation around the shape of our shared future. You can find out more by visiting www.benddesign.org.
ScaleHouse is a community hub for creative thinkers and the driving force behind the ongoing campaign to develop a Contemporary Creative Center in Bend, Oregon. ScaleHouse seeks to strengthen the local creative community via engaging educational events as well as collective opportunities for creative congregation, collaboration, and cross-pollination. Go to www.Scalehouse.org for more information or to become a member.
Media Contact: Chelsea Callicott, 541.410-4162, Chelsea.callicott@
About Lynette Xanders:
Lynette Xanders is the CEO and Chief Strategist of Wild Alchemy, an insight-based brand strategy, creative development and cultural momentum company. We help companies optimize their branding and marketing efforts to enable them to create something amazing℠.
20+ years at advertising agencies such as Cole&Weber, DDB Seattle, BFS/Chiat Day, BBDO Vancouver and The Richards Group, 15 years at Wild Alchemy's helm, and as an external partner for some of the best agencies in North America, Lynette has a richly diverse client and category experience base.
Clients and projects span large, global brands such as Nestle Good Start, E&J Gallo, Nike, Miller Beer, Cadillac, Microsoft, Washington Mutual, New Seasons Market, LucasArts, Wyndham, SONOS and Virgin to smaller NW gems such as Amtrak Cascades, Umpqua, Nordstrom, Doc Martens, Rejuvenation, Deschutes Brewery, Devine Paints, Pacific Foods, Bob's Red Mill ,Coffee People, Salt&Straw and Outward Bound. A full client list is available at www.wildalchemy.com.
In addition to being an experienced moderator and brand strategist, Lynette conducts training workshops for agencies, design firms and companies like Patagonia, Columbia and Adidas' Global Innovation Team. She and her family live in Sisters, OR to appease their skiing and elbow-room problem.