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Whittemore Discusses Social Media Listening Strategies During DigitalSummit Virtual Event
The session description for "A Social Media Listening Strategy to Build & Protect Your Brand" explains,
"Have you developed a strategy for listening online—not just looking at a few Tweets or Google alerts? If not, you're missing out on valuable information to build and protect your brand. This presentation will show you how to create a listening strategy in order to identify what matters to your customers and prospects, be ready to respond to their needs, and have a ready source of meaningful content ideas for your business."
The session learning objectives include finding where a brand is being talked about on social networks, identifying relevant thought leaders to engage with, and knowing when to respond (and not respond) to negative comments.
Whittemore joins Gary Vaynerchuk, CEO of VaynerMedia who will kick off the session with digital marketing insights. Josh Machiz, Director of Integrated Marketing, NASDAQ, will address how to "Engage Your Followers with Facebook Live," and Carlos Gil, Head of Global Social Media, BMC Software, will discuss how to use "SnapChat for Business."
FocusOn: Social Media, a virtual event, costs $49 to experience in real-time and via archived session. For information and to register, visit http://digitalsummitonline.com/
About Simple Marketing Now LLC
Simple Marketing Now, an inbound marketing strategy consultancy, helps organizations get found online using social media and content marketing. Simple Marketing Now publishes the Content Talks Business Blog, issues the Social Flooring Index which monitors the social state of the Flooring Industry and writes Flooring The Consumer about the customer experience online and in-store, a BuyerZone Top 20 Business Marketing Blog. Simple Marketing Now is a certified HubSpot Partner.
For more information, visit https://www.SimpleMarketingNow.com.
TechMedia is a leading media organization aimed at bringing together technology and marketing thought leaders and executives. Founded by entrepreneurs for entrepreneurs, TechMedia has been highlighting and networking the technology, entrepreneurial and venture capital communities in the Southeast and Mid-Atlantic since 2001. Through conferences, media, and networking forums, TechMedia's goal in life is to play a small part in helping to educate, network and build the region's technology economy.
For more information, see techmediaco.com.
Christine B. Whittemore, Simple Marketing Now