Make Sense of Houzz, Instagram and Pinterest for the Tile Industry during Coverings 2016 Session

Wondering How to Make Sense of Houzz, Instagram and Pinterest for the Tile Industry? Coverings 2016 Education Session led by Christine B. Whittemore and Arpi Nalbandian Explains.
KINNELON, N.J. - April 11, 2016 - PRLog -- Coverings - The Global Tile & Stone Experience - has invited Christine B. Whittemore, Chief Simplifier, Simple Marketing Now to be a speaker at its annual conference and exposition coming to Chicago, Illinois, from April 18-21, 2015. Whittemore will join colleague Arpi Nalbandian, founder of Tileometry, for "Online Visual Success with Houzz, Instagram and Pinterest" on Monday, April 18th from 10:45am to 12:15pm in the Coverings Social Media Lounge - Booth 4031 at McCormick Place in Chicago, Illinois.

Whittemore's expertise focuses on social networking best practices and helping stone and tile industry businesses get found online using content marketing, inbound marketing and social media.

Also on Monday April 18th from 3pm to 4:30pm, Whittemore and Nalbandian will share insights via Twitter during the Coverings Insider's Twitter Tour with Coverings Ambassador Alena Capra. This interactive tour is a curated, behind-the-scenes tour of the show. It will begin at the Social Media Lounge and can be followed using the hashtag #Coverings2016. For additional perspective, see

"The tile and stone industry has an amazing opportunity given how visual and beautiful the products are and how easy it is to share images of them using visual and mobile social networks," says Whittemore. "I'm excited about discussing how to use Houzz, Instagram and Pinterest during Coverings 2016 and even more about putting some of the highlights into practice with participants during the Coverings Insider's Twitter Tour."

Coverings gathers 1,100 global exhibitors in just one location over four action-packed days, which makes it an ideal resource to discover the latest tile and stone trends and source the latest products. It offers a comprehensive tile and stone education program with more than 70 free sessions to choose from. The show also features special programs and events - from the Installation Design Showcase and the CID Awards, to the Live Installation Demonstration Stage and the Student Bench Project.

Learn more about Instagram for the tile industry by reading For information and to register for this educational session, visit


About Simple Marketing Now LLC

Simple Marketing Now, an inbound marketing strategy consultancy, helps organizations get found online using social media and content marketing. Simple Marketing Now publishes the Content Talks Business Blog, issues the Social Flooring Index which monitors the social state of the Flooring Industry and writes Flooring The Consumer about the customer experience online and in-store, a BuyerZone Top 20 Business Marketing Blog. Simple Marketing Now is a certified HubSpot Partner.

For more information, visit


About Coverings

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 35 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 80 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer's Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by National Trade Productions.

Coverings 2016 takes place April 18-21 at McCormick Place in Chicago, Illinois. For more information, visit or contact National Trade Productions, Coverings Show Management, 703-706- 8257.

Christine B. Whittemore, Simple Marketing Now
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