Learning the art of App Retention with Customized user friendly Apps

GANDHINAGAR, India - July 1, 2016 - PRLog -- Customer retention is crucial for growth of any business. Prismetric, one of the most trusted mobile apps development solution providers, offers return oriented app retention solutions with user friendly applications. The pioneering IT solutions provider has ventured into an interesting domain to focus primarily on app retention by creating hybrid, scalable and robust mobile apps that offer information. In addition, the company has also decided to come up with cross platform mobile application development, which would make a particular app available for multiple devices across various platforms.

While most app marketers mainly focus on acquisition right from the start, the definition of success has changed drastically over the years. Attracting new users was considered a pillar of strength for the mobile app business until recently. However, making users stay has its own importance. What once wasn't taken into account as the indecisiveness of users, which makes them change their mind, is today considered to be one of the most sort after information to improve the quality of the app an also the quality of engagement.

Metrics show that only 25 percent of users use an app once. Across all commercial industries, 75 percent of all app users churn within a period of 90 days, according to stats represented by Localytics. Sadly, the figure doesn't improve at all. Prismetric handles this common app retention problem with ease and backed by an excellent team of professionals, the IT solutions provider aims to take app retention to another level.

It is an arduous task to build a successful mobile application. From designing to delivering a seamless app for an outstanding experience to marketing and monetization, there are several challenges ahead. We at Prismetric play a key role in handling all these challenges for businesses and develop the finest apps along with a comprehensive app marketing and app retention strategy. Throughout the process of mobile app development (https://www.prismetric.com/services/mobile-app-development/), the developers at Prismetric emphasize on a stellar design for the app with a user-friendly interface and seamless navigation.

Ketan Chavda, the Managing Director of Prismetric emphasized on the importance of app retention saying, "We have to be more focused towards app retention than new downloads because users easily get bored with an app within a few days, if there is nothing new that catches their interest at regular intervals. Likewise, once users download an app, they may never open it in the next 30 days. To make sure an app is used regularly, we have to present the app to users in a unique, informative and attractive package. In doing so, we would be able to retain existing users."

A customized user friendly app development process works towards crafting an app that suffices all the requirements as per the app definition and is also equally friendly to use and engage with from the users' perspective. Besides this, focusing on app maintenance and retention by providing more valuable content and aspect to the user adds to an exclusive app providing a window to surprise the user and keep the user interested in what the app has to provide. For more information, visit https://www.prismetric.com.