Video Increasingly Important as a Core Element of Today's Educational Content Solutions

BURLINGAME, Calif. - June 24, 2016 - PRLog -- Outsell, Inc., the world's only research and advisory firm focused on media, information, and technology, today announced publication of a new report, Video in Education: Company Assessment and Future Outlook. The report looks at providers of video-based solutions as well as the activities of players who are using video as an integral and integrated element of their digital offerings, providing a market map plus case studies which provide valuable learnings for other players considering or developing their own video resources.

Producers of educational videos must understand how to create compelling and pedagogically valuable video content, which integrates well into a blended digital learning solution. Simply videoing and replaying lectures is not enough, as it adds little or no value to the teaching and learning process. In addition, it is important to recognize the increasing usage of video as a mechanism for allowing students to create and deliver their assignments, and the implications that this might have for licensing agreements.

In addition to mapping the market, the report also profiles the top players to watch, including Alexander Street, SAGE, IET, Khan Academy, Lynda.com, and BBC Worldwide.

Kate Worlock, VP and Lead Analyst covering the Education & Training space, and the report's author, believes that, "The importance of video has increased over the past few years and continues to grow, driven by improvements in accessibility, the amount of appropriate educational video content available, the integration of video into interactive course solutions, and the demands of users which are driven by their consumer experiences with offerings such as YouTube and Netflix. Services which incorporate video see strong renewal rates and have the potential to deliver improved learning outcomes to end users".

For media inquiries, please contact Dawn Ringel, Warner Communications, at dawn@warnerpr.com, or call +1 781-449-8456.

For more information about this report (https://www.outsellinc.com/search/d7entity/52346), please contact Srini Gomatam at contact_us@outsellinc.com, or call +1 650-342-6060.

About Outsell, Inc.

The rapid convergence of information, media, software and technology is reshaping businesses every day. Enter Outsell, Inc. (http://www.outsellinc.com/), the only research and advisory firm focusing on these three sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence, and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver "wow" and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.