Chocolate Moose Media's Behaviour-Change Communications at WHS
Brings long experience with helping positive change in health in the developing world.
The results from the WHS created an agenda that the UN feels is an imperative if the world is to live in dignity and prosperity, especially for those who get left behind politically or economically. Primary changes focussed on shifting power to local players, using education and technology (like cellphones) to create efficient responses to crises, improving the efficiency of aid financing and reinvigorating worldwide political will to make these changes happen.
Chocolate Moose Media's Firdaus Kharas was part of the summit's high-level component, bringing his long experience with behaviour-change communications and the effect it has had in health in the developing world. Many of the heads of government and other leaders he met said they had made extensive use of his work, mostly in HIV/AIDS, malaria and Ebola prevention.
"With more than 125 million in 37 countries needing assistance, the world now has more people under international care than at any other time in history. With more than 6,000 attendees and a packed agenda, the WHS was a truly inclusive process that will hopefully lead to needed changes," he says.
Kharas attended the sessions on young people, upholding principles and values and on business because CMM's work is based on the vital role mass communications can have in preventing crises before they happen and then acting swiftly to contain them.
About Chocolate Moose Media - http://www.chocmoose.com
Chocolate Moose Media is the world's leading producer of animated behaviour-change communications aimed at solving health and social issues around the world. It produces film and animated television with offices in Geneva, Switzerland, and Ottawa, Canada. President Firdaus Kharas uses proceeds from for-profit projects to fund not-for-profit campaigns. These are in the form of animated public service announcements and include Peabody-Award winner The Three Amigos (combatting HIV/AIDS); Buzz and Bite (preventing the spread of malaria); No Excuses (targeting sexual and domestic violence); The Solar Campaign (replacing kerosene lamps with solar lights); and videos aimed at preventing Ebola and Zika.