Thinkmojo Partners With Vidyard To Take Lead In Personalized Video

CAMPBELL, Calif. - April 13, 2016 - PRLog -- Thinkmojo, a leading video marketing agency, and Vidyard, the leading video marketing and video intelligence platform, today announced a partnership to bring innovative personalized video solutions to modern marketers. These solutions, Thinkmojo and Vidyard say, will help marketers boost engagement and conversion rates while delighting their customers with 1-to-1 video content experiences.

Through the partnership, Thinkmojo will leverage the Vidyard video marketing platform to deliver personalized video campaigns for both B2C and B2B clients with advanced video analytics and viewer engagement tracking. With seamless integrations with common marketing automation and CRM systems such as Salesforce, Oracle/Eloqua, Marketo, Act-On and Hubspot, Thinkmojo and Vidyard will enable businesses to run personalized video campaigns in a way that is tightly coupled with their current marketing and sales tools, enabling them to personalize content at scale while tracking the true impact and ROI of each campaign.

"Personalized video is the next frontier in video marketing," said Yann Lhomme, CEO of Thinkmojo. "But it hasn't really been feasible for most companies. Now that we're working closely with Vidyard, we'll be able to do things with personalized video that we haven't done before and for a larger group of clients."

Thinkmojo recently began delivering personalized video campaigns for its own clients, such as Reltio,  becoming one of the first major production houses to do so. Personalized video campaigns have been proven to help B2B companies increase click-through and engagement rates by more than 500% (https://www.vidyard.com/press-releases/businesses-see-500...), offering a new way to get, and retain, the attention of today's online audiences.

"Marketers are consistently seeing a 500% to 1000% increase in click through rates on personalized video campaigns which is absolutely game changing," said Tyler Lessard, CMO at Vidyard. "We're thrilled to partner with Thinkmojo as a trusted personalized video producer who can help clients bring their campaign ideas to life in a way that delivers real results."

With this partnership, the two companies are paving the way for further advancements in the creation and deployment of personalized video. According to Yann Lhomme, CEO of Thinkmojo, this will only make the technology more accessible to a broader range of clients.

"Personalized video can help so many kinds of businesses, from tech startups to more traditional companies", Lhomme said. "And now, they'll get that opportunity."

About Thinkmojo:

Thinkmojo, www.thinkmojo.com,  is a premier video marketing agency located in the Bay Area, California. Since 2009, they have produced smart video content for hundreds of clients, ranging from tech startups to big brands like Ebay, Slack, Anheuser-Busch, Twitter, Western Union, and more. They are also the founders of Video Marketing 2.0 - the leading video marketing podcast - www.videomarketing20.net

About Vidyard

As the world's leading video marketing platform, Vidyard's tools show exactly how viewers are interacting with the videos they watch.  There set of video analytics help companies continuously improve their marketing strategies based on measurable results.

Along with video content hosting, Vidyard is able to reveal who's watching your video, for how long and provide detained viewer analytics and engagement data that can be pushed directly into CRM system.  For more information visitwww.vidyard.com.