Peg Fitzpatrick Joins America’s Best Cleaners as Head of Social Strategy

Jan. 27, 2016 - PRLog -- America’s Best Cleaners^TM (ABC), the dry cleaning industry’s only independent certification entity, today announced that popular social media speaker, trainer, and social media author Peg Fitzpatrick has joined the organization as Head of Social Strategy.

“Our new Social Media strategy, developed in conjunction with [Fitzpatrick] will allow for rich, consumer-targeted messaging and engagement to further assist our affiliates in communicating with existing and future clients,” says Chris White, ABC Partner and Managing Director. “This strategy will also allow us to highlight all of the unique relationships ABC has developed with fashion partners and mutual clients throughout North America and Europe.”

ABC’s Partner and Operations Director, Catherine McCann, agrees, saying that the primary goal behind the new social media strategy is to communicate the ABC brand promise – ensuring that the best brands are cared for by the best hands - to the garment industry and to ensure ABC affiliates continue to be recognized as the 'best of the best'.  “In engaging [Fitzpatrick], we were able to secure one of the best social media minds around today to execute our social business plan,” says McCann.  “It is quite a coup for ABC.”

Fitzpatrick has worked with global brands and leaders in the social media sphere, including spearheading successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels.   As a social media expert, Fitzpatrick has built an engaged following on social media of over 1,000,000 followers across Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, and YouTube.  Fitzpatrick is an in-demand public speaker and has presented at Hubspot’s INBOUND conference, BlogHer, BlogHer Pro, and Social Media Examiner’s Social Media Marketing World, and has given a keynote presentation at SXSW with Guy Kawasaki aptly named “The Art of Social Media”.

Together with co-author Kawasaki, Fitzpatrick published her first book “The Art of Social Media: Power Tips for Power Users” in 2014. She has also contributed to two other books, “What the Plus! Google+ for the Rest of Us” and “APE: Author, Publisher, Entrepreneur — How to Publish a Book.”

“Social media marketing is no longer a choice but the way that business is being done and, as usual, ABC is at the forefront of industry trends and offering value to its affiliates in every way possible,” says Fitzpatrick.  “I’m looking forward to enhancing ABC’s amazing brand and bringing more people into the ABC fold as we grow the online presence, and I’m excited to work with this positive, professional team!.”

For more information on the ABC and its team of experts,  www.americasbestcleaners.com.

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About America’s Best Cleaners:

America's Best Cleaners™ is an independent certification organization for the dry cleaning industry, dedicated to the continued excellence of the dry-cleaning industry and ensuring that the best brands are cared for by the best hands. To that end, America’s Best Cleaners™ has devised and implements the toughest standards of quality in the dry cleaning industry.  To assure dry-cleaning clients, designers, retailers, and manufacturers that they will receive the utmost professional care, America’s Best Cleaners’™ affiliates are inspected thoroughly and tested monthly and yearly with on-site inspections.  America’s Best Cleaners™ also takes surveys of retailers and clients, secret shopping reports and we listen to you, the customer to ensure the continued quality of service for all affiliates.

Contact:

Chris White

Partner, Managing Director
America's Best Cleaners
Phone (415) 413-8383
chriswhite@americasbestcleaners.com
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