Patrick McFadden Releases A UNIQUE Approach To Social Media Marketing for Small Businesses

CHESTERFIELD, Va. - Jan. 2, 2016 - PRLog -- Patrick McFadden, marketing consultant and educator, published a new eBook "7 Steps to Small Business Social Media Marketing Success" detailing a strategic process posied to have small businesses in growth position for 2016 and beyond.

Limiting the process to seven key steps, Patrick emphasizes the straightfoward, simple and practicality of small business owners and midsize CEOs when creating a social media marketing program.

"When used properly, social media can be a great tool to help your small business reach untapped, potential customers and stay connected to current ones. But there are a few things you’ll need to know to help you get the most out of social media as well as your online presence in its entirety." Patrick said.

Patrick’s eBook starts out with creating or finding the core point of differentiation for your business. The next component is creating your point of view content that is the basic, essential, indispensable, and the chief foundation upon which all your content is constructed or developed. He then discusses the power of building relationships with PR journalist and online publishers. Step 4 is about the power of presenting and presentations. The final three steps cover developing a content platform, becoming serious about marketing automation and connecting your social media marketing to business objectives.

Patrick writes some of the most thought provoking and strategic marketing articles in the world, and works with tech and service organizations to discover practical ways to build solid marketing foundations for success. He popularized taking a different approach to marketing planning, content marketing, and lead generation in the small business marketing world. You can connect with Patrick on Twitter @patmmarketing

To download Patrick’s 7 Steps to Small Business Social Media Marketing Success, eBook visit: http://indispensablemarketing.com/blog/2016/01/01/small-b...