Improve Your Website And Online Marketing With Website Analytics During TISE16 in Las Vegas

KINNELON, N.J. - Dec. 15, 2015 - PRLog -- Christine B. Whittemore, chief simplifier, Simple Marketing Now LLC, will present How to Improve Your Website & Online Marketing with Web Analytics during The International Surface Event 2016, held January 19-22 at the Mandalay Bay Convention Center in Las Vegas, NV.

Website analytics, including the very powerful and free Google Analytics, provides businesses with valuable information on website visitors and the different channels that drive them to the site. It monitors how effective content is in keeping people on a site and whether visitors are taking the actions the business wants them to take while they visit a website.

“Website analytics is like a GPS for your online business success,” says Whittemore. “It enables you to measure your online results so you can ensure that your website truly functions as a 24/7 business asset that supports your sales and marketing activities.”

How to Improve Your Website & Online Marketing with Web Analytics takes place on January 21, 2016 from 8am to 9:30am. In addition to showing participants how to navigate Google Analytics, Whittemore will discuss how to use the information to provide meaning for a business on an ongoing basis and explain how to set and monitor goals. Participants are welcome to submit questions about website analytics ahead of time.

“The biggest downside with website analytics is figuring out how to navigate the information and then how to translate that information into meaning. It takes time and focused effort and often intimidates businesses,” added Whittemore.

For the full program schedule and to register for The International Surface Event 2015, please visit www.TISEWest.com.

For more information about Simple Marketing Now, visit http://www.simplemarketingnow.com/blog/social-flooring-index-blog/how-website-analytics-helps-your-business. Or, simply contact Whittemore at cbwhittemore@SimpleMarketingNow.com.

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About Simple Marketing Now LLC

Simple Marketing Now, an inbound marketing strategy consultancy, helps organizations get found online using social media and content marketing. Simple Marketing Now publishes the Content Talks Business Blog, issues the Social Flooring Index which monitors the social state of the Flooring Industry and writes Flooring The Consumer about the customer experience online and in-store, now a BuyerZone Top 20 Business Marketing Blog. Simple Marketing Now is a certified HubSpot Silver Partner.  For more information, visit http://www.SimpleMarketingNow.com.