Strategic Marketing Management Training, 25 – 29 January 2016

KUTA, Indonesia - Nov. 5, 2015 - PRLog -- PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

DATES

• 25 – 29 January 2016

VENUE
Mercure Kuta Beach or Harris Resort Kuta Beach or Eden Hotel Kuta, Bali – Indonesia

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

• Set appropriate strategic marketing objectives
• Conduct market and company analyses
• Craft effective marketing strategy and plans
• Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

• Introduction to strategic management
• Pre-requirements for strategic marketing management
• Setting appropriate strategic marketing and related objectives
• Conducting marketing related external situation analysis
• Pinpointing related key success factors
• Conducting marketing and related internal situation analysis
• Pinpointing related SWOT
• How to identify marketing strategy options
• How to evaluate the identified strategy options
• Choosing the most appropriate marketing strategy
• Choosing and developing the right marketing organization
• Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, midlevel Marketing Managers,  Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.

COURSE FEE

• US$ 2250.- per person, net into our account
• Including a certificate, refreshments, lunch, stationery and writing instruments