Jeweler and Breast Cancer Foundation Announce Partnership

Oct. 7, 2015 - PRLog -- Today, Zerhenity announced its breast cancer awareness initiative. Beginning October 7^th, 2015 the hand crafted bracelet maker will be donating $5.00 for every bracelet sold during Breast Cancer Awareness Month to The Side-Out Foundation.

To purchase please visit: http://www.zerhenity.com/#!breast-cancer-awareness/cvse

National Breast Cancer Awareness Month (NBCAM) was founded in 1985 by both the American Cancer Society as well as Imperial Chemical Industries who makes breast cancer fighting medicines. The partnership and national month was launched to promote mammography as the most effective breast cancer weapon.

The color pink, and the pink ribbon, became popularly associated with breast cancer awareness in 1993 when Estee Lauder began distributing the ribbons in New York City stores. They began the distribution of the pink ribbons to celebrate women and bring awareness to the disease.

The Side-Out Foundation raises millions of dollars that fund their own cutting-edge clinical trials at renowned medical institutions. Their unique approach is successfully extending the lives of people with stage 4 breast cancer. A portion of the money that they raise also goes to high-quality support services for cancer patients and their families.

Zerhenity is a boutique jewelry company whose hand crafted bracelets consist of only high quality glass beads, leather cording, and a little bit of soul. Working with clients is a key to this company’s success as they take custom orders. Zerhenity has an amazing “cult following” who follow them and talk highly of the brand day in and day out.

Together, Side-Out and Zerhenity hope to make a difference for cancer patients worldwide with this limited-time fundraiser. Breast cancer is a disease that is affecting hundreds of thousands of families around the globe. In volleyball, “side-out” means regaining control of the ball. Similarly, The Side-Out Foundation helps people with breast cancer regain control of their lives. Bringing peace and “zerhenity” to the patients and their families are two huge goals for both sides of the net!