Actionable Intelligence Lights the Way from 2D to 3D Market with New Report

FRANKLIN, Mass. - Sept. 15, 2015 - PRLog -- Market research firm Actionable Intelligence has  released a new report that will help resellers and other channel players in the hardcopy market find success in the 3D printing world. The report, "Understanding the 3D Printer Market from a 2D Perspective," provides a clear overview of the similarities and differences between the hardcopy and 3D markets. It then goes on to outline the opportunities and how best to capitalize on them.

"While 3D technology has little in common with hardcopy, the way 3D printers are sold and supported is very similar," says Michael Nadeau, the report's author and the senior analyst following 3D markets for Actionable Intelligence . "That makes resellers in the hardcopy market attractive to 3D OEMs, who understand the value of those resellers' know-how and infrastructure."

The report compares and contrasts the hardcopy and 3D markets in terms of technology, channels, and consumables. It then describes the key 3D vertical markets and how businesses in those segments are buying and using the technology. "Most of the 3D verticals are growing rapidly led by manufacturing, education, and healthcare," says Mr. Nadeau. "All these verticals rely heavily on the OEMs' channel partners for support and advice."

Entering the 3D market will have its risks, and the report details those challenges and offers advice for managing or overcoming them. "Perhaps the biggest challenge is setting the right customer expectations in a market that is rapidly growing and changing," says Mr. Nadeau. "Channel partners who play the trusted advisor role well will be rewarded."

"This Actionable Intelligence report is sorely needed because so many players in the hardcopy market are looking at 3D now," says Charles Brewer, president of Actionable Intelligence. "It's an exciting opportunity for our clients, and our report will help them make a smooth, informed transition to 3D."

Download the report at http://www.action-intell.com/2015/09/11/understanding-the...

About Actionable Intelligence: Actionable Intelligence is the leading source for news, analysis, and research on the digital printer and MFP industry and the original and third-party consumables business. Actionable Intelligence provides clients with customized research and consulting, as well as up-to-date news and strategic analysis on Action-Intell.com, the industry’s leading destination site visited by tens of thousands of printer and supplies executives worldwide. Global printer OEMs, third-party supplies vendors, distributors, resellers, and a diverse mix of other companies rely on Actionable Intelligence to deliver timely and accurate information about the trends shaping the printer hardware and supplies markets. To learn more about Actionable Intelligence, visit http://www.action-intell.com.