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Whittemore Becomes HubSpot Certified in Contextual Marketing
Christine B. Whittemore, chief simplifier of Simple Marketing Now, an inbound marketing strategy consultancy, is certified by HubSpot in the use of its contextual marketing tools.
By: Simple Marketing Now
Context or contextual marketing means creating a relevant online content experience for website visitors based on the context of their visit. In the case of websites hosted on HubSpot’s Content Optimization System or COS, a visitor’s context includes where a visitor comes from, whether the visitor is on a mobile device or desktop computer, anonymous or known or even a first-time visitor rather than a frequent one. The COS is an integrated website, blog and landing page system, optimized for viewing on all screens, including mobile devices.
“Website visitors increasingly expect a personalized user experience which recognizes their past interactions,”
Context marketing requires a software solution such as the HubSpot COS which includes smart content modules, smart CTAs, personalization tokens, smart form fields for progressive profiling and smart html modules.
“To create context, it’s critical for a business to really understand its customer personas, what matters to each during the buying process and to integrate that intelligence into the marketing automation software solution. If one persona is a professional who’s always on a mobile device, it’s important to deliver thoughtful mobile friendly solutions. That’s what increase the likelihood of a website visitor becoming a customer,” adds Whittemore.
For more information about Simple Marketing Now and how contextual marketing can help businesses attract, convert and retain customers, visit http://www.simplemarketingnow.com/
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About Simple Marketing Now LLC
Simple Marketing Now, an inbound marketing strategy consultancy, helps organizations get found online using social media and content marketing. Simple Marketing Now publishes the Content Talks Business Blog, issues the Social Flooring Index which monitors the social state of the Flooring Industry and writes Flooring The Consumer about the customer experience online and in-store, now a BuyerZone Top 20 Business Marketing Blog. Simple Marketing Now is a certified HubSpot Silver Partner.
For more information, visit http://www.SimpleMarketingNow.com.
HubSpot inbound marketing and sales software helps businesses get found online, generate more inbound leads, and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.
Christine B. Whittemore