Valkre Named a Cool Vendor in CRM Marketing Applications by Gartner

Each year Gartner identifies new Cool Vendors in CRM and publishes a research report highlighting the vendors and their products and services.
CHICAGO - April 2, 2015 - PRLog -- Valkre Solutions, the leading provider of B2B customer engagement solutions, announced today that Gartner has designated it as a “Cool Vendor” based on the March 30, 2015 report titled "Cool Vendors in CRM Marketing Applications, 2015" by Kimberly Collins, Chris Fletcher, and Tad Travis. Gartner’s report points out, "This year's Cool Vendors provide solutions that focus on marketing planning, financial management, attribution and performance analysis, and cost avoidance."

With a SaaS solution for customer value creation, Valkre enables companies to rigorously define and quantify their value propositions, co-create value with customers, and execute customer initiatives to improve value. Companies can build and manage structured digital value propositions in Valkre’s software, then connect them to CRM platforms, marketing campaigns, and selling activities.

"We are honored to be named by Gartner as a 2015 ‘Cool Vendor,’ and believe it is validation of the software we have built for companies to align their work with their customers, rather than another tool to support internal employee processes," said Jerry Alderman, CEO of Valkre Solutions. “We continue to innovate and increase the speed and structure our technology brings to the engagement activities of product marketers at the offering level and account managers at the customer level.”


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Valkre Solutions

Valkre Solutions is a Chicago-based company that has developed a cloud-based SaaS solution to help B2B companies create engaged customers. The name Valkre is a play on the words “Value Creation” and “Valkyrie.” In Norse mythology Valkyries are the maidens who determine winners and losers of battle. Valkre has enabled companies with technology that improves how they articulate value propositions, understand customer challenges, and execute strategic growth initiatives. Companies that use Valkre’s software are increasing customer engagement fast and achieving dramatic outcomes. For more information, please visit

Carlie Alderman
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Tags:Customer Engagement, Value Creation, Saas, Crm, Gartner, Cool Vendors, Marketing, Sales
Industry:Marketing, Software, Technology
Location:Chicago - Illinois - United States
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