SAMA and Valkre Announce Technology Partnership

Valkre Solutions will technology enable SAMA’s Strategic Account Management Journey.
A New Partnership Between SAMA & Valkre
A New Partnership Between SAMA & Valkre
CHICAGO - March 30, 2015 - PRLog -- The Strategic Account Management Association (SAMA) announced at their Pan-European Conference in Berlin an agreement with Valkre Solutions to offer its cloud-based customer engagement software as a key enabler for the Certified Strategic Account Manager (CSAM) Program.

SAMA's CSAM Program establishes the professional standard of individual capabilities to successfully perform the role and responsibilities of a strategic account manager (SAM). Participants complete the required CSAM curriculum of in-person courses in order to be awarded the Certified Strategic Account Manager designation.

“As we entered our 51st year, we knew we had to provide thought leadership on the use of technology in Strategic Account Management to address one of the most frequent laments from our CSAMs—that CRM systems are ill-suited to the role of the SAM, and specifically to the value-creation process," said Bernard Quancard, President and Chief Executive Officer for SAMA, during his opening remarks.

As a key technology provider to the CSAM program, Valkre will integrate its software with the certification curriculum. The software will be available to individuals and teams throughout their enrollment in the program.

“We sought advice from experts in our community and ultimately decided that the best fit for the CSAM program was a tool that had been co-developed with Strategic Account Managers at large companies to capture, quantify and communicate value....We found Valkre’s offering uniquely fitted to SAMA’s value co-creation process,” said Quancard.

As the leading provider of technology for customer value creation, Valkre is aligned with SAMA’s philosophy of value co-creation with strategic accounts. Because Valkre’s software is method agnostic, it is able to deliver immediate value to the CSAM program and can be easily incorporated with other technology tools used by SAMs.

“Valkre has been significantly committed to bringing best practices to the SAMA community over the years, and we are excited about building an even closer relationship with its CSAMs by technology-enabling their journey through the program,” said Jerry Alderman, CEO of Valkre Solutions. “We look forward to bringing the speed, scale and sustainability of software to the certification and training of current and future CSAMs.”

About Strategic Account Management Association

Founded in 1964, the Strategic Account Management Association is non-profit association devoted to helping establish strategic, key and global account management as a separate profession, career path, and proven corporate strategy for growth.  With more than 8,000 members worldwide, SAMA offers numerous training, professional development and networking events throughout North America and Europe each year in addition to research, publications and other knowledge resources. For more information, please visit

About Valkre Solutions

Valkre Solutions is a Chicago-based company that has developed a cloud-based SaaS solution to help B2B companies create engaged customers. The name Valkre is a play on the words “Value Creation” and “Valkyrie.” In Norse mythology Valkyries are the maidens who determine winners and losers of battle. Valkre has enabled companies with technology that improves how they articulate value propositions, understand customer challenges, and execute strategic growth initiatives. Companies that use Valkre’s software are increasing customer engagement fast and achieving dramatic outcomes. For more information, please visit

Carlie Alderman
(312) 386-7906


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