Boston Interactive Launches New Masy BioServices Website

BOSTON - March 10, 2015 - PRLog -- Boston Interactive, a full service digital marketing agency, is happy to announce the launch of the new Masy BioServices website, www.masy.com. Masy BioServices helps life science companies analyze and improve the quality of their research laboratories and production environments through playing a focused role in the development and delivery of leading drugs and devices used to improve patients’ lives.

Boston Interactive designed Masy a new centralized and streamlined website that cleverly presents their thought leadership alongside services and products to reflect Masy’s reputation as a high quality and trustworthy industry leader. Boston Interactive simplified the navigation experience to not only help users navigate Masy’s services and products, but to highlight the new resource center and blog, which focus on valuable industry related content, customer support, and general information. Calls to action across the site encourage users to engage and increase overall website conversions such as contacting Masy through the new live chat option, requesting a quote, or leaving feedback.

The new website includes simplified quote request forms and live chat, offering customers an easier way to have their questions answered and reducing call volume to the customer service center. Client testimonials were also included in the new site for users who may not be aware of Masy’s reputation for exceptional products and services or for potential customer looking for more information.

“The goal of the Masy BioServices redesign was to create a strong online presence that would support the sales team and act as a digital channel for the company to communicate its industry expertise,” said Boston Interactive Founder and CEO, Chuck Murphy. “We are happy to have provided a website that achieves this and look forward to tracking its success.”

About Boston Interactive – Boston Interactive, a full service digital marketing agency, was founded in 1999 and has successfully partnered with over 500 clients to help them achieve measurable online success. The agency’s work has spanned from mid-sized to Fortune 500 corporations, across numerous industries including healthcare, financial services, consumer goods, technology, higher education, and non-profits. Boston Interactive websites uniquely solve complex business problems through a user centric approach and metrics driven visual design. The in-house team of usability experts, designers and developers work side by side using emerging technology to execute a strategy that is tailored to each client’s specific business goals. For more information on Boston Interactive, please visit www.bostoninteractive.com.

About Masy BioServices– Masy BioServices helps life science companies analyze and improve the quality of their research laboratories and production environments, playing a focused role in the development and delivery of leading drugs and devices used to improve patients’ lives. To control life science product quality, you have to control the process — which includes accurate and precise measurement of all the variables that affect the successful development and production of life-improving technologies. Masy's integrated suite of calibration capabilities, validation services, biorepository facilities, and equipment inventory can help ensure measurement accuracy and quality in your key production processes. To learn more about Masy BioServices visit www.masy.com.