HotStuffs roll out Innovative Retail Initiative: “HotMuggs Point”

MUMBAI, India - Feb. 17, 2015 - PRLog -- Drinkware may connote diversity in terms of tumblers, glasses, Cups, Mugs, Bottles, Glasses, and, related accessories.  Customers can now access all these at a single window at a retail store in their city with the launch of HotMuggs Point.  The company is in talk with several retailers across various cities and plans to roll out about 50 HotMuggs Point by 2015.

HotStuffs have consolidated their products range under `HotMuggs Point’ – a retail initiative that enables consumers to choose from a slew of innovative designs and a wide selection of drinkware products like Mugs, travel Mugs, flasks, bottles, and related accessories available under the flagship Hot Muggs brand. The company has planned elaborate branding activities at the traditional outlets that would help in spreading the awareness of their drinkware range in general.

The company in the past had introduced products in concentrated geographies, to ensure wide availability across malls, lifestyle stores, book stores, music stores and other specialized stores, HotMuggs is taking this to a bigger level by introducing HotMuggs Point at conventional retail stores that will target a wider audience ranges for a variety of people in compliance with our recently evolved positioning ‘there’s Hot Muggs for everyone…Where’s yours?’

Mr.Rajat Jain, CEO – Hotstuffs Company, said, “We are committed and serious in establishing a brand, and offer not just products, but concepts that a comparable to global quality”.HotStuffs having successfully test marketed their products in Mumbai markets in the modern retail and online stores, would now roll this into the traditional retail outlets across various cities in the country.

Be it branding for products, or celebration of special days, or displays to attract customers, the company has had some pathbreaking concepts there too which have helped catalyze sales. The company is keen to cover the entire gamut of retail distribution be it online, mobile or conventional Retail in enabling the concept to reach out to a larger audience.

Hot Stuffs offers the widest selection of drinkware products like Mugs, travel Mugs, flasks, bottles, and related accessories available under the flagship Hot Muggs brand.

Hotstuffs works with a team of designers who hail from NID.  The emphasis is on working on lifestyle accessories that focus on the concepts of attitude and personality.  This has enabled the company to be also the as the official licensed merchandiser for many global brands, like: Disney, Yash Raj Films, Balki's CheeniKum, and several IPL team Chennai Super Kings, Kings XI Punjab.