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Night Clubs have joined the .CLUB
New gTLDs are one of the hot subjects of the moment. They are new identifiers it has become possible to give a domain name for a better recognition. Domains ending in “.club” cover night life and Night Clubs seem to have adopted them.
By: Jovenet Consulting
Specific industries like the building one are concerned with domain names ending in “.build”. Major cities and locations also have their specific domain names: residents and companies located in London can register a domain name ending in “.london”, the French Brittany has its domains ending “.bzh” and New Zealand created “.kiwi” domain names. Endorsed communities and Brands also have participated in these projects: AXA, the insurance company, has acquired the right to create its own domain names ending in .”axa”.
What are Registries?
Then right below is the list of “Registries”
Below the Registries you find the “Registrars”:
Down the pyramid, you find end users: those who buy domain names: it is you and I and we are called “Registrants”
If the “Trademark Clearinghouse (tmch)” is not part of that pyramid, it remains in an important hierarchical position because of its uniqueness: the TMCH (http://trademark-
A high level of interest for new domain names
Night Clubs have adopted .club domain names
If most new domain names can already be found in search engine results, they are still difficult to find. The case of Night Clubs is an interesting one: most night clubs - to have an online presence - seemed to be using old fashion domain names until recently but taken as an example, a search for a night club located in Boston will also show results using .club domain names: it is the case for the “Machine Night Club” when searching for “night club boston” (without inverted comas).
Google offers to list domain names according to their extension of reference: digging in the life of Night Clubs...there are thousands of them already!