barro global search, inc. Launches Three Unique Decision-Making Diagnostic Tools for 2015 Success!

Behavioral educational psychologist, Dr. Arlene says, “Our diagnostic tools will detect and delete commonly believed erroneous assumptions about Core Identity, Employers, and Branding to set the stage for unparalleled success.”
LOS ANGELES - Dec. 23, 2014 - PRLog -- barro global search has been studying the impact of assumptions on business and career success since 2003.  The three diagnostic tools that we created focus on changing the trajectory of a business or career by eliminating erroneous assumptions and uncovering that which is not readily apparent.  To do that, information needs to be synthesized from many sectors to reach reliable and valid conclusions, necessary for making Right Fit Decisions.

The Three Decision-Making Tools are: The Dr. Arlene Annual Core Identity Checkup™, The Dr. Arlene Employer L.I.D. Evaluation™, and The Dr. Arlene Brand Assessment Scale™.

Why do you need to evaluate your Core Identity?

In a rapidly changing society, the forty-year career in the same organization is almost extinct. Employees must plan ahead and change their careers in response to their own professional and personal needs, taking into account economic “ups” and “downs”.  Entrepreneurship for some is a long-term solution; for others a short-term fix for those waiting to become employees again.

The Dr. Arlene Core Annual Checkup will:
1. determine your current Professional Core Identity
2. assess whether you are an Employee, Entrepreneur, or Both
3. balance or rebalance your Professional and Personal Life

Why is it important to do your Core Identity Checkup Annually?

Changes may have occurred in your Personal and/or Professional Life necessitating the rebalancing of the Core Identity, as well as, making a shift in your Professional Identity.  Do not ignore the telltale signs indicating that changes must be made.  It is easier to prevent a problem than treat it.

Feeling stuck, befuddled, and uncertain about your next career step, as well as, frustrated about not having enough time for your Personal Life, schedule you Checkup now.  After meeting with Dr. Arlene by phone or in-person for your Checkup you will breathe a sigh of relief.  You will be ready to forge ahead, watching your success soar while enjoying a balanced life.

Why detect Lies, Intimidation, and Deception in the Workplace?

The Dr. Arlene Employer L.I.D. Evaluation is designed to detect Lies, Intimidation, and Deception in the workplace to reduce the risk of accepting Wrong Fit jobs, unknowingly.  Job Candidates seeking employment often miss warning signs.  They fail to probe to comprehend the inner workings of the company, they make erroneous assumptions, and they do not “see the unseen” or “hear the unspoken”. Accepting Wrong Fit jobs is a common phenomenon.  Prior to accepting a new position, use the L.I.D. Evaluation to determine whether the job is truly the Right Fit.

Currently, in the Wrong Fit Job?

The L.I.D. Evaluation can be used to measure the impact of L.I.D. on the fit and the extent to which the fit can be fixed.  Fixing fits will reduce the need for employees to suddenly quit.  In some situations, fits can be fixed for the shot-term, and others for the long-term.

Where is the brand?

Employees, Entrepreneurs, and Small Business Owners frequently make the erroneous assumption that if you post, create, or use communication tools — websites, apps, blogs, social media profiles, and resumes — the brand is in the tool.  “I have a website so I must have a brand!”  Absolutely not.  Create and clearly articulate a distinct, intriguing, and recognizable brand to change the trajectory of your business or career.  Then, incorporate that brand consistently in ALL your communication tools.

Ineffective Brand?  Brand-less?  Assess Your Brand Immediately!

The Dr. Arlene Brand Assessment Scale is designed to determine whether you have a unique brand which is effective or ineffective.   Brand-less won’t work! Find out now if you have an effective or ineffective brand.

To learn more about the three diagnostic decision-making tools: The Dr. Arlene Annual Core Identity Checkup, The Dr. Arlene Employer L.I.D. Evaluation, and The Dr. Arlene Brand Assessment Scale, call Dr. Arlene, Founder and CEO, barro global search, inc. 310-443-4277 or email

Make 2015 the Year of Right Fits for YOU!
•Right Fit Core Identity
•Right Fit Balanced Life
•Right Fit Job
•Right Fit Business
•Right Fit Brand

It’s all up to YOU to change the trajectory of your Professional and Personal Life!


The corporate offices of barro global search, inc. adjoin the UCLA Campus, in The Tower, located at 10940 Wilshire Blvd., Suite 1600, Los Angeles, CA 90024, Monday through Saturday from 9 AM to 7 PM Pacific Time. Customized appointment times for new and continuing clients.

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire:

Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro
(310) 443-4277 (dir)


Dr. Arlene Barro
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Tags:2015, Branding, Career Core Identity, Business Brand, Career Brand
Industry:Business, Education
Location:Los Angeles - California - United States
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