AuthX CEO, David Roe, to Present at Webinar about Building Digital Marketing Platforms

WASHINGTON - Sept. 16, 2014 - PRLog -- Digital Engagement Company, AuthX Consulting, announced today that its CEO, David Roe, will present a webinar entitled, “Don’t build digital platforms for today, build them for tomorrow,” to be hosted by Hippo CMS, VP of Marketing, Sonja Wraith.  The webinar will focus on both current and projected changes to the digital experience space, and also how companies can align their technology, practices and organizations to adapt appropriately.

It is clear that, up until a few years ago, businesses could still get away with using individual tools to solve what appeared to be isolated problems. Now, as mobile continues to evolve, customers are engaging in a continuous and streamlined way - on multiple devices and at various touch points. This advancement has rendered the use of isolated platforms of varying levels of quality and function no longer acceptable. Today’s Digital Marketers need to be ever mindful of the omni-channel customer journey, so that regardless of the device or channel customers are engaging on, they remain on the same path, with the same information continually available to them.


When: 17th of September - 5 pm CET / 11 am EDT / 8 am PDT


Please join us for this 60-minute webinar to discuss:

- Core Requirements a DX Platform has to fulfill for tomorrow's business needs.

- Necessary changes to infrastructure, development and integrations in order to be ready for the next channel.

- What does this new way of working mean for the IT organization, including its roles and interfaces to business?

- Key recommendations: The steps of transforming a traditional IT group into one that's ready for an innovation driven digital experience.

Attendees can sign up by visiting the following link: http://www.onehippo.com/en/about/events/webinar-digital-experience-architecture.html

About David Roe
David is an energetic and creative technology leader with innovative views on approaching customer engagement via digital channels.  David has been working as an Enterprise Architect and Consultant in the content management and digital experience market for over 12 years. David has led projects for: Jaguar/Landrover, DirecTV, Transamerica, NASDAQ, Nationwide, AIG, AMEX, Sodexo, MailChimp, General Dynamics, Mead Westvaco, Chick-Fil-a, and The Centers for Disease Control and Prevention (CDC). His technical and business experience is primarily focused on personalization, enterprise content management, social networking and media as well as portal and security.

About AuthX Consulting:
AuthX is a Digital Engagement Company offering technical and marketing services with proven success supporting Fortune 1000 companies. The company is focused on taking modern business and technical strategies such as Customer Experience Management (CXM), test-driven optimization, personalization as well as content management and deploying them through one global system. A strategy we call “Global Brand. Local Marketing.™” By partnering with industry leading CXM technologies, AuthX is able to offer clients a tailored strategy to communicate intimately across channels through enablement of the platforms. AuthX’s corporate philosophy promotes bringing “authenticity” to each engagement including our clients, our partners, our employees and our industry. To assist clients in facing the challenges of anever-changing digital marketplace, AuthX provides Enterprise Architecture and Strategy, Implementation Services, Optimization Services and Cloud-Based Managed Services.

For more information about AuthX Consulting, visit www.authxconsulting.com.

© 2014 AuthX Consulting. All rights reserved.

Contact

AuthX Sales Inquiries: J.M. Guthrie, 202.870.7046, jmguthrie@authxconsulting.com