Red Hazel Whiskey Unveils Bold New Look and Continues to Expand with Support from Pronghorn Investment

Award-Winning Black-owned Whiskey Brand Marks Expansion with Sampling Tour and E-Commerce Launch
Red Hazel Spiced Whiskey New Label
Red Hazel Spiced Whiskey New Label
ATLANTA - April 30, 2024 - PRLog -- Red Hazel Spiced Whiskey (Red Hazel), a Black-founded whiskey brand, announces the restock of its acclaimed spiced whiskey with the debut of an all-new label and continued expansion supported by investment from diversity-focused company, Pronghorn.

Established in 2018, Red Hazel is renowned for its 70-proof, blended aged whiskey infused with a delightful natural cinnamon flavor. The brand's latest label redesign reflects its commitment to simplicity, depth, and the art of bringing people together over a superior libation. With hues of red, cream, and gold, the new label exudes the essence of prestige, drive, and smooth sophistication, while the iconic Red Hazel emblem adorns the bottle, beckoning enthusiasts to indulge in its richness.

"Our refreshed identity not only embodies the essence of our original vision but also heralds a new era of sophistication and distinction where boldness intertwines with refined elegance," says Co-Owner, TK Burtin-Johnson.

On the heels of being recognized by several prestigious industry awards, including the 2023 Silver Whiskies of the World Award, the 2023 Silver Bartender Spirits Award, and the 2023 Silver LA Spirits Award, Red Hazel is poised for a period of expansion, marked by an upcoming product sampling tour in partnership with Whiskies of the World.

Partnering with Pronghorn, a standalone company committed to developing a template for how to effectively diversify the spirits industry with a current portfolio of 23 spirits brands, has been instrumental in Red Hazel's journey. With Pronghorn's support, the team at Red Hazel envisions a bright future for the brand with continued collaboration across both entities.

Fans of Red Hazel can anticipate the brand's return to the Whiskies of the World 2024 tour, where they can experience exciting tastings and samplings throughout participating cities. The whiskey is currently available in select retailers such as Total Wine and various restaurants across Georgia and Florida. Additionally, starting May 2024, Red Hazel will be available for purchase online with direct shipping nationwide to over 45 U.S. states through their website.


Red Hazel is a family-owned business imagined and incorporated in Georgia in March 2018. Tk Burtin-Johnson developed the idea behind Red Hazel after years of working in nightlife. Convincing her brother, Ty Burtin, to help in production, they reminisced over their shared passion of connecting with others over a well-crafted beverage. The sister-brother pair developed Red Hazel to represent the passion and patience needed to take charge of life. Red Hazel is distilled in North Carolina. For the latest updates on Red Hazel Whiskey, visit their website at or connect with them on social media at Red Hazel Official.

Pronghorn has developed a blueprint for how to effectively diversify any industry that has underrepresented its prominent consumer audience. Pronghorn is starting with a focus on cultivating the next generation of Black entrepreneurs, executive leaders, and founders within the spirits industry by granting economic and career development resources. Through the company's modern and disruptive efforts, the commercial-forward solution is grounded in the ethos that diversity is good for business. The company was co-founded by spirits industry veterans Dia Simms, Erin J. Hall, and Dan Sanborn. Global beverage alcohol leader, Diageo announced its partnership backing Pronghorn in 2021. $200M is being committed based on achievement of key milestones within the ten-year plan. The pronghorn is the fastest North American land mammal and can endure speeds for miles. Inspired by our namesake, Pronghorn believes creating real change is a marathon, not a sprint. For more information and to shop Black-owned spirits brands, visit:

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