Firestorm® Announces Launch of Business Crisis-Risk™ Prevention & Performance Group

ATLANTA - Aug. 11, 2014 - PRLog -- Firestorm Solutions, LLC, (Firestorm®) a leading provider of crisis management solutions and services, announced today the formation of the Firestorm Business Crisis-Risk™ Prevention & Performance Group.  The newly formed practice group focuses on the operational, governance and human impacts that crises have upon a business.  Using the Firestorm PREDICT.PLAN.PERFORM® process, the group has developed a unique, proprietary Business Crisis Predictive Diagnostic Model ™, which allows company leadership to understand and identify the underlying ‘crisis-risk’ factors imbedded in their businesses and to predict impending business crises before they arise.

Firestorm® empowers clients to manage risk and crises. Traditionally, companies focus on external risks while minimizing their certainty and impacts. Firestorm has identified the key underlying internal operational, functional and structural factors that increase both the likelihood and severity impacts of crises.

The Firestorm Business Crisis-Risk™ Prevention & Performance Group will help companies identify their current business practices which may result in future crises or compound impacts of processes failure or natural and unforeseen disasters. Through good crisis-risk planning, an organization can avoid a performance failure or disaster, minimize impacts, or even, benefit the organization.
Firestorm® transforms crisis into value for its clients. The Business Crisis-Risk™ Prevention & Performance Group will assist boards of directors, executive management, lenders and insurance companies to identify and address the underlying causes of business crisis-risk which lead to financial distress, loss of customers and valued associates, reputational loss and organizational failure.

Jack P. Healey has been named Managing Director of the Business Crisis-Risk™ Prevention Practice for Firestorm. For the past year, he has led the development of the Business Crisis Predictive Diagnostic Model™ in conjunction with Firestorm and Bear Hill Advisory Group, LLC. This Model facilitates discovery of existing underlying structural and functional issues inherent in a company which will result in potential operational crises. It also tests a company’s ability to react to unforeseen operational performance problems, business crisis or natural disasters and assesses the organization’s ability to adapt and contain these events.

“I’m excited about the launch of this new product offering for Firestorm clients,” stated Jim Satterfield, President and Chief Operating Officer. “The development of the Business Crisis-Risk™ Prevention & Performance Practice Group addresses the broader needs of our clients and helps them avoid the financial and human capital events which have crippled so many businesses, simply due to their lack of understanding and planning.

“Jack Healey is uniquely qualified to lead this area, as a Certified Public Accountant, Certified in Financial Forensics and Certified Fraud Examiner, trained negotiator, and former executive and corporate secretary of a publicly traded company with over 30 years of executive industry experience. He has been a business leader as well as confidant to boards as they struggled through many business crises. It is his passion for education and prevention that supports our developing tools that allow leaders to prepare for the impending crisis. It is not a matter of ‘if’, but rather it is a matter of ‘when’. We want our clients to be prepared so they survive and prosper. Every crisis is a human crisis,” Satterfield continued.

“This work has been a passion of mine, and I am delighted to join Jim and the Firestorm® team to educate and assist organizations who find themselves in seemingly daunting circumstances. With each crisis managed, more is learned to prevent the next crisis. The development of the Business Crisis Predictive Diagnostic Model™ will help organizations recognize the crisis-risks already, masking themselves as governance, operational and human crisis-risk indicators brewing in their organizations. Knowing what changes to make now, will avoid or mitigate an impending crisis and improve operational performance and protect stakeholders,” shared Jack Healey.

To learn more about the Firestorm Business Crisis-Risk™ Prevention & Performance Practice Group, please contact Jack Healey at jhealey@firestorm.com, follow Jack on Twitter at @BCR2PG and call 678.842.4110.

About Firestorm
FIRESTORM® transforms crisis into value. The FIRESTORM PREDICT.PLAN.PERFORM® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.