Firestorm Franchisees Bring Crisis Management and Critical Decision Support to Maryland Businesses

Firestorm expands Franchise to Maryland with the addition of Ken and Ryan Mercer
By: Firestorm
ATLANTA - Feb. 12, 2015 - PRLog -- Baltimore, Maryland and Atlanta, Georgia

February 10, 2015

Firestorm empowers people to manage risk and crises and is pleased to announce their most recent franchise expansion in the State of Maryland. New Firestorm franchise owners are father and son team, Ken and Ryan Mercer, Principals of Crisis Averted LLC, a business consultancy serving the Baltimore metropolitan area and surrounding counties.

"We are very pleased to have the Mercers join the Firestorm network,” said Firestorm President and COO Jim Satterfield. “Ken and Ryan bring a diverse set of business insights and experiences to the Firestorm Franchise, with unique backgrounds in Lean principles, communications and critical decision support for private- and public-sector businesses.”

“Preparedness and resiliency are brand attributes. We chose Firestorm because they are a national leader in business continuity planning, risk mitigation, and crisis management. Our goal is to help businesses handle crises in a proactive manner rather than reactive,” said Ken Mercer.

Ryan Mercer added: “By championing the PREDICT.PLAN.PERFORM® methodology created by Firestorm, we have greater ability on behalf of our clients to uncover business risks and vulnerabilities, facilitate the creation of plans and processes to mitigate damages, and implement strategies that ensure businesses and organizations survive the worst. In a world where preparedness is no longer a commodity, but rather a necessity, we chose Firestorm because of their track record. Firestorm’s proven methods and tools will allow us to deliver peace of mind to Maryland schools and businesses.”

The Mercers encourage any business that is unsure of its vulnerabilities or ability to withstand a crisis to contact them for a no-fee assessment. The Principals may be reached at or 443-583-3359. On social accounts, visit Ken and Ryan on LinkedIn, on Twitter at @FirestormMD or via the Firestorm website at

About Firestorm:

As recently featured in Entrepreneur Magazine, the FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management. For more information visit

Firestorm Franchisees utilize all capabilities of Firestorm (, including its name and trademark; operational methodology including plans, policies, procedures and training; and access to its staff, 100-member strategic Expert Council, 500-member tactical Solutions Board, and Online Resource Center.

Media Contact:

To obtain Firestorm Franchise information, contact:

Jim Satterfield

(770) 643-1114

Media Contact
Jim Satterfield
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Tags:Firestorm, Crisis Communication, Franchisees
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Location:Atlanta - Georgia - United States
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