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YaSabe Introduces Metro Packages for Local Businesses Targeting Latinos
New digital product offering allows local businesses to reach beyond their immediate geography to capture Hispanic consumers looking for relevant products and services.
“There are certain advertisers that serve a wider desire wider exposure and visibility among Hispanic consumers”, explains Melvin Basares, Director Field Sales for YaSabe, “We responded to the demand in the marketplace by developing the YaSabe Metro Package that allows local advertisers to expand their reach and attract even more consumers that are ready-to-buy.”
The Metro Package from YaSabe allows local advertisers to cast a wider net to capture Hispanic consumers searching online for relevant products and services. For example, in Atlanta, GA, where YaSabe partners with The Atlanta Journal Constitution and its Spanish-language weekly, Mundo Hispanico, a limited number of local merchants and service providers can obtain search optimization and premium placements for the entire Atlanta metro area. The premium product offering will deliver more clicks and calls from Hispanic consumers and substantial ROI for advertisers that sign up.
YaSabe is America’s largest provider of location-based information for US Hispanics. The company has connected millions of users to local businesses, coupons and deals that save them money and to classified ads for cars and for jobs they are looking for. The company develops specialized content which is culturally relevant for US Hispanics, including user-generated content from the Latino community. For its content and media partners YaSabe provides its content and technology platform to help reach US Hispanic audiences online. Visit us at YaSabe.com