Standard TV and Appliance Announces the Arrival of New CURV Mattresses by Simmons

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Standard TV and Appliance


Portland - Oregon - US


PORTLAND, Ore. - May 26, 2014 - PRLog -- Standard TV and Appliance, founded in 1947 and still family-owned, is pleased to announce the arrival of the Simmons CURV, a new line of mattresses comprised of three distinct models featuring memory foam comfort at affordable prices. All three CURV models incorporate Simmons’ exclusive memory foam technology, in which horizontal curve patterns in the mattress are engineered to provide the highest level of comfort while also giving plenty of support to the body.

The CURV line of mattresses, designed as an entry level option for customers seeking the benefits of memory foam comfort, is differentiated from other similarly priced mattresses in that the line was designed and is manufactured in the USA to meet or exceed a variety of product standards including those set durability, composition, safety, and quality. CURV mattresses are offered in three models; “All the Rage”, “The Latest Thing”, and “Vogue”, with varying foam thicknesses and other features.

Headquartered in Atlanta Georgia since 1975, the Simmons Mattress Company was founded in 1870 and is one of the oldest manufacturers of mattresses in the USA. The company generates global revenues of over $1 billion per year and is known around the world for its “Beautyrest” and “Comfor-Pedic” mattress lines.

After being founded as “Standard Refrigeration” in 1947, the first Standard TV and Appliance location was opened by Clement and Hazel Gander in 1952, with the family living in a small home that was attached to the store. Still family-owned after six decades in business, the company now features four stores with inventories that include products from over 40 of the most globally recognized brands in appliances, televisions and mattresses.

“The new line of CURV mattresses by Simmons provides our customers with the opportunity to get a great new product at affordable prices”, said Bill Gander, owner of Standard TV and Appliance. He continued, saying, “Simmons has delivered a memory foam mattress solution that competes with higher end products in terms of quality and durability while being made in the USA, which means a lot to this company as well as our customers”.

Since its first store opening in 1952, Standard TV and Appliance has expanded to 4 locations in Oregon with stores in Beaverton, Bend, SE Portland and the company’s new store in Portland’s Hollywood District. The company maintains an inventory of over 18,000 products, enough to rival larger stores, while offering the personalized services that customers expect from a family-owned operation.


For additional information on events and products at Standard TV and Appliance, please contact Dan Reese at 503-542-3545 or visit:

Press release distributed by Gervais Group. See original press release at
Source:Standard TV and Appliance
Tags:Standard TV and Appliance
Industry:Home, Retail
Location:Portland - Oregon - United States
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