John Daly, Merck & White House Consultant Reaches Top Spot on Amazon.com
John Daly, Previous Merck consultant reaches the top of Amazon
"A clearly written, vividly illustrated discussion of 'internal advocacy'—that is, advocacy inside organizations—
The book retails for $23.75 and is avalaibl for free shipping for Amazon Prime subscribers.
A brief description of the book is as follows:
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In "Advocacy: Championing Ideas and Influencing Others", Daly explains in full detail how to transform ideas into practice.
John Daly further asserts:
To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behaviour change, he discusses the complex factors involved in selling an idea - the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more.
The book ranges for all different type of prospective readers:
For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
The can be found on Amazon:
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