- April 11, 2014
-- When a group of people are together to generate ideas, solve a problem or achieve a goal, most of the time, the best ideas are passed over. Worse, ideas with with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be have a greater likelihood of success?
Leadership and communications expert John Daly worked with top companies such as Merck, has a straightforward answer: it wasn't sold to them as well. "f the best idea is yours, how can you increase the chances that it gains the support of the group? In "Advocacy: Championing Ideas and Influencing Others", Daly explains in full detail how to transform ideas into practice.
To be successful, every leader must find practical ways to market their ideas and achieve buy-in from the members of the group. John Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behaviour change, he "discusses the complex factors involved in selling an idea - the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more". For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
This book is perfect for those who want to inflluence others in any type of organization or business setting when wanting to get your winning ideas across.