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Upsurge in Online Advertising Boosting the Global Online Video Platform Market: TechNavio Report
The innovative interfaces offered by key vendors in this segment include content management, format conversion, distributed caching, advertising insertion, and content protection.
Online video platforms are SaaS-based platforms that offer hosting, encoding, and customization services to users. These embedded player platforms are end-to-end tools used to distribute, download, publish, and measure online content for both on-demand and live streaming video.
The market is expected to be valued at US$630.82 million by 2018. The TechNavio report outlines several factors behind this growth, including a major push from ad firms to move their content online.
“Digital media and marketing professionals have increased their expenditure on online video advertisements to attract more consumers, with some companies even reporting an increase of as much as 65 percent on their spending in this sphere,” says Faisal Ghaus, Vice President of TechNavio.
Since consumers in general are spending more time online, they are now more likely to watch online ads than TV commercials. Hence, companies are adopting online video platforms to help with the analysis, uploading, distribution, video content management, and publishing of online video advertisements, says Ghaus.
The TechNavio report also pinpoints a general increase in demand for online videos, rise in use of smartphones and tablets, and growth of the online audience as other factors promoting market growth.
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global Online Video Platform Market (http://www.technavio.com/
TechNavio is a leading global technology research and advisory company. Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year. We cover more than 500 technologies across 80 countries.
We focus on emerging trends that can shape a market, and model these trends using a mix of quantitative and qualitative tools in our proprietary research methodologies in order to build forecasts across market segments and geographies. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a constantly changing technology market scenario.
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