Do You Like Clean Water? Aveda Salon's mission for clean water for New York/New Jersey

Over 50 Guests Participate in Global Cut-a-Thon and Beyond for Clean Water
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Clean Water


Bethel - Connecticut - US

BETHEL, Conn. - April 15, 2014 - PRLog -- On Monday, April 7, 2014, 1 - 5 p.m., over 50 guests participated in a Global Cut-a-Thon and Beyond for Clean Water, at 'a New Beginning' an AVEDA Lifestyle Salon and Day Spa (, located in Bethel, CT, in support of our local partner - Clean Ocean Action (a regional and national voice working to protect waterways using science, law, research, education, and citizen action -- located in Highlands, NJ, - contact: Diana Reinhardt Paradis, P#: 732-872-0111.) Excitement and enthusiasm was contagious as it enveloped ANB! Door prizes (6 in total) from local artists were swarmed & admired -- guests anxiously awaited receiving their blue ticket at the front desk so that they could place it in the starfish inspired jar of their favorite piece! Newtown's Biscotti Etc., LLC, (recipient of Newtown's Best New Business Award 2014) donation was well received, too! A true compliment to Aveda's comforting tea, which was provided throughout the day!

WATER WARRIOR RESULTS -- Event alone fostered over $1,300. to assist COA in their clean water initiatives!

Quotes from Cut-a-Thon & Beyond event participants:

"It's very important to have clean water and doing things to help protect it!", Liz, Brookfield, CT

"We don't monitor our water supply as carefully as we should. We need to do more to keep it safe.", Veronica, New Milford, CT

"It was an amazing opportunity to be a part of ANB's Cut-a-Thon and Beyond for Clean Water.", Annette, New Fairfield, CT

"I came here to support the community and the world around us.", Debbie, Brookfield, CT

'We believe that good business is responsible business." It is so gratifying to participate in a program like Aveda's Earth Month as it allows us to participate in global initiatives that directly benefit the community where we live and work. Aveda professionals are living proof that beauty and the environment go hand-in-hand.", Carol St. Amand-Romer (Owner/President, 'a New Beginning' Salon and Day Spa)

Review of Event:

Jane Lyons-Goetz (

I arrived at A New Beginning Salon to join in on their Clean Ocean Water Fundraiser/Cut a thon and the excitement and unity was contagious! The day was so festive and fun with a party table of snacks and drinks!!! The gorgeous ocean blue colors all around the room were so pretty and inviting. I instantly was relaxed, enjoyed my facial, 30 minute massage, and blow dry!!! It left me feeling refreshed, calm and so tranquil!!! "ThankYou Aveda ladies rock!!!!"

About 'a New Beginning', an AVEDA Lifestyle Salon and Day Spa

Established in 1995, 'a New Beginning' an AVEDA Lifestyle Salon and Day Spa' located in Bethel, CT, is committed to participating in Aveda's responsible business practices concerning our planet for a healthier lifestyle, environment and future. ANB's AVEDA trained Lifestyle Salon and Spa team members provide hair, skin, cosmetic and body wellness services exclusively using AVEDA products, enhancing your experience and the moment you enter 'a New Beginning.'

2014 Salon Today 200: Philanthropy
2013 Salon Today 200: Technology

About AVEDA:

Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically-based products for beauty professionals and consumers.The company continues to innovate in botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body and make-up products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty, having been the first privately-owned company to sign the Ceres Principles in 1989 (Coalition for Environmentally Responsible Economies) and the first beauty company in the world to manufacture with 100 percent wind power[1]. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $32 million to support environmental projects around the world.

More than half ofthe fastest growing and best-run salons in the U.S. are Aveda distributors[2]. Aveda products are available in Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 30 countries and at

[1]Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers’Corporate Websites in April 2007. The wind energy goes into a utility grid from which Aveda draws power.

[2]2011 Salon Today 200 – Honoring Salon Growth and Best Business Practices (

Denise Moore
Source:'a New Beginning' an AVEDA Lifestyle Salon and Spa
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Tags:Clean Water, Philanthropy, Fundraiser
Industry:Beauty, Consumer
Location:Bethel - Connecticut - United States
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