Protect Water ... Change Lives (EARTH MONTH 2014)

BETHEL, Conn. - March 18, 2014 - PRLog -- April is Earth Month at Aveda^TM, The Art and Science of Pure Flower and Plant Essences.  In 2014, the botanical beauty brand is committed to raising $6 million for clean water and BETHEL’s very own ‘a New Beginning Salon, an AVEDA Lifestyle Salon and Day Spa’ (http://www.anbsalonspa.com/)  is stepping up to support the effort alongside thousands of other Aveda locations around the world.

‘a New Beginning Salon, an AVEDA Lifestyle Salon and Day Spa’ (http://www.anbsalonspa.com/) has set a fundraising goal of $4,000 and will host a “Cut-A-Thon and Beyond” event for Clean Water^SM on Monday, April 7, 2014, 1 – 5 p.m. (proceeds to benefit  “Clean Ocean Action (http://www.cleanoceanaction.org/index.php?id=37)”, not-for-profit organization.)  ‘a New Beginning, an AVEDA Lifestyle Salon and Day Spa’  encourages all to bring a guest to the event to help Aveda reach its goal of $6 million.  Aveda stylists in salons worldwide will volunteer their time to offer spa services and haircuts in return for a donation to Earth Month, a simple and beautiful way for their guests to actively care for the environment and the world we live in.

Aveda professionals in more than 30 countries have collectively raised more than $32 million in support of Earth Month since the campaign’s inception in 1999.  Beginning in 2007, Aveda has donated Earth Month proceeds to organizations working to combat the clean water crisis – to date more than $26 million have been directed to support hundreds of clean water projects on six continents.

“We believe that good business is responsible business” says Carol St. Amand-Romer, Owner/President, of ‘a New Beginning, an AVEDA Lifestyle Salon and Day Spa.’ (http://www.anbsalonspa.com/)  “It is so gratifying to participate in a program like Aveda’s Earth Month as it allows us to participate in global initiatives that directly benefit the community where we live and work.  Aveda professionals are living proof that beauty and the environment do go hand-in-hand.”

To participate … call 203.743.9795 to book your appointment, or visit ANB’s Facebook page (https://www.facebook.com/aNewBeginningSalon) for more information.

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‘a New Beginning, an AVEDA Lifestyle Salon and Day Spa’

Established in 1995, ‘a New Beginning, an AVEDA Lifestyle Salon and Day Spa’ located in Bethel, CT, is committed to participating in Aveda’s responsible business practices concerning our planet for a healthier lifestyle, environment and future.  ANB’s AVEDA trained Lifestyle Salon and Spa team members provide hair, skin, cosmetic and body wellness services exclusively using AVEDA products, enhancing your experience the moment you enter ‘a New Beginning.’

¹2014 Salon Today 200: Philanthropy (http://www.salontoday.com/features/salon-management/2014-...)

²2013 Salon Today 200: Technology (http://www.salontoday.com/features/salon-management/salon-business-strategies/The-2013-SALON-TODAY-200-Technology-186499841.html)

Aveda

Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically-based products for beauty professionals and consumers.  The company continues to innovate in botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body and make-up products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty, having been the first privately-owned company to sign the Ceres Principles in 1989 (Coalition for Environmentally Responsible Economies) and the first beauty company in the world to manufacture with 100 percent wind power[1].   Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production.   Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $32 million to support environmental projects around the world.

More than half ofthe fastest growing and best-run salons in the U.S. are Aveda distributors[2]. Aveda products are available in Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 30 countries and at www.aveda.com.

[1]Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers’ Corporate Websites in April 2007. The wind energy goes into a utility grid from which Aveda draws power.

[2]2011 Salon Today 200 – Honoring Salon Growth and Best Business Practices (http://www.salontoday.com/salon-today-200/archives/2012-Salon-Today-200-136672673.html)