Personal CFO and VisionQuest: CFOs that thinks like an Investor

RALEIGH, N.C. - April 9, 2014 - PRLog -- In my opinion, a CFO has to think like an investor.  That is most important to me and I’ve heard too many CFOs on conference calls who don’t sit back and think “what are the issues that an investor needs to know and how do I explain them clearly to the lowest common denominator for the people listening to this presentation?”

In contrast, this is an area where I see VisionQuest providing great value to me.  They certainly understand how each investment makes money and can communicate that to investors.

Understanding how your investments make money is really the most important thing to impart to investors and it’s something CFOs have to educate themselves on, but not the team at VisionQuest.

What is different about VisionQuest Capital is how they understand accounting backwards and forwards as well as understanding what makes investments financially attractive and how to manage towards that goal.  In other words, they have seen a bunch of businesses, but they manage a business for cash, for cash flow, and how to raise cash and that is important whether it is an operating company or a real estate investment.

We work with VisionQuest as they are very good at explaining why this is the goal and how they can achieve it for you as a company and for their investors.  VisionQuest prevents misinformation or misinterpretation and they take control of communication.

It may not ever show up in a long-term chart, but investors don’t like volatility and they don’t like surprises.  VisionQuest prevents these items from happening and they are the reason we work with them.

Joe Edge

CEO of Fusion Fund Group