Heroes Vodka Donating profits and supporting UK Veterans

LONDON - March 18, 2014 - PRLog -- UK Veteran and founder of Heroes Drinks Company is on a mission to help veterans who have served in the Armed Forces.  Heroes Vodka is not just a great drink; it is a fantastic fundraising opportunity, raising funds for excellent causes.  20% of all profits are donated to charities supporting Armed Forces veterans.

History: Heroes Drinks Company was devised and founded by a British Military veteran who served three operational tours in the Middle East; two tours of Iraq and a third tour working with the SAS (Special Air Service) deep behind enemy lines in Helmand Province, training the Afghan National Police. The founder retired from the Armed Forces but felt compelled to continue to serve his country by supporting veterans through the creation of Heroes Vodka.

With the proposed withdrawal of British Troops from Afghanistan, it is anticipated that the reduction in media exposure will inevitably impact on the support of the general public and their generous, much needed donations to UK Forces charities.

Vodka: Heroes Vodka, has an amazing taste, recently being awarded a ‘very respectable’ 7.65/10 at the World Vodka Awards.  It allows the British public to buy this top quality product at an affordable price, while at the same time showing their respect and support for the Military and veterans who fought for the security and freedom of the United Kingdom.

Charity: When Vodka lovers buy this drink; they are helping Forces charities as 20% of our profits are donated. Providing alternative revenue and allowing charities to continue with the great work of supporting our veterans, now it is the chance of the Great British public to say Thank You, simply by choosing to buy Heroes Vodka.

Heroes Vodka which can be purchased from selected Sainsbury stores, or via the Heroes Drinks Company website http://www.heroesvodka.co.uk/

Overview: It is a great tasting, top end drink - supporting great veteran charities.  Letting the men and the women who served in the Armed Forces and witnessed things that most people in the United Kingdom could never imagine; know that they have not been forgotten and the support from the Great British public is still very much there.

Heroes Drinks Company is effectively a Social Enterprise, working closely with the armed forces three main charities, the Royal Navy & Royal Marine Charity, the Army Benevolent Fund and the Royal Air Force Benevolent Fund. The aim of Heroes Drinks is to grow a brand of high quality drinks, starting with Heroes Vodka.  All of which, supporting our Forces and Veterans charities by pledging to donate 20% from profits. In addition to the working relationship with the three main forces charities, the ‘Heroes Drinks Trust’ will be open to applications from military veterans and charities that meet the criteria set out in the trust deeds.