GameAnax partners with Cashplay.co, introducing real money tournaments into skill games

SUGAR LAND, Texas - March 15, 2014 - PRLog -- GameAnax have announced their partnership with Cashplay.co,  the leading global monetization platform that enables game developers and publishers to integrate real cash tournaments into their games.

GameAnax is a fast growing game development studio based in Sugar Land, Texas with successful iOS and Android games such as Crazy Monster Truck Escape, Go Karts and many more. Go Karts is a recent title that is quickly gaining popularity with its slick graphics and fast-paced, nerve-racking game experience. In addition, it is the first GameAnax game to incorporate Cashplay.co's Apple approved player-versus-player cash tournament monetization platform.

Jarrod Epps, CEO ofcashplay.co, said: "We are very excited about our partnership with GameAnax and can’t wait to see our monetization model in practice with a quality title like Go Karts. Achieving high revenue from free-to-play games is never easy and it usually comes at a cost of distracting your users withadvertising and in-app purchases. We believe that our partnership with GameAnax will help to make other developers aware of our alternative, totally unobtrusive method to making money on their titles.“

Kalpesh Parohit, Head - Mobile Gaming at GameAnax said: "Cashplay.co offers a much needed monetization solution that will not only help drive game revenue but also create an additional game mode for our users. The most important factor was that they have become the only provider of cash tournaments to receive approval from Apple. In addition, Cashplay.co have a global reach, a variety of payment systems for our players, they take care of all the legality requirements like no other cash platform out there.“

Cashplay.co allows mobile game developers to integrate skill-based player vs player cash tournaments into their games, helping engage users and increase revenue. Go Karts users will have the opportunity to enter any of the available cash tournaments and match their racing skills against each other. Cash tournament winnings can be withdrawn from the user wallet or simply used as game credit to enter additional tournaments.

Cashplay.co  allows developers to earn up to 60% of the revenue generated from every completed cash tournament. As a result they benefit from a monetization model that doesn't detract from the game experience, while the users gain the ability to use their game skills to win real money.

Market research commissioned by cashplay.co has found that many gamers are annoyed by disruptive and distracting game monetization techniques such as free-to-play and mobile advertising, and a full 40% would like to be able to bet on the games they play.

About Cashplay.co

Founded by a team of experts with an extensive background in real-cash online gambling as well as social gaming, the group has owned and operated a number of businesses built on bespoke cash handling and wagering/transaction services and has experience in integrating with nearly 200 websites and game portals.

Cashplay.co are using best-in-class technology and operate all the fraud-protection, geo-blocking, client-identification and cheat-prevention systems necessary for handling real cash in games. The company offers cash tournaments for skill games in almost all countries worldwide including the US.

It allows gamers to easily make payments via PayPal, Credit and Debit card and will soon go live with direct-to-carrier billing in selected markets.

Thanks to a landmark decision by the Apple Developer team, Cashplay.co recently became the only provider of player-versus-player cash tournaments to receive global approval from Apple's App Store for real money payouts to iOS users.