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WSD Resource Tip Sheet: How to Reduce Website Redesign Costs
WSD Resource shares tips on how to reduce website redesign costs. Having a few things changed have more impact and are cost effective than redesigning the whole site. See the full list of tips here.
Here's a few situations when a business considers having a full redesign of the website:
- If Search Engine Optimization techniques want to be applied to the site
- Increase new site functionality to include a Blog or Content Management System like Wordpress
- Implement a more dynamic graphic design presentation
- Add more products and services copy or new site navigation to the site
However, the cost of a complete redesign may pause the contract from moving forward in the project. There are other alternatives to consider that would greatly reduce the overall costs and time to launch.
1. Website Content Management & Site Functionality
The current site's graphic presentation may be pleasing, but the ability to make content edits to the site is desired. If the site needs new images, a Blog or pages, then the site can be moved to a website content management system where changes can be made easily.
2. Website Content & Navigation Update
Although it may have been several years since the site was launched, if the graphic presentation still looks fresh and carries the 'brand', then it may only need new site elements. These elements can include a blog page, testimonials section, news & events, social media icons and/or new product services images. Even adding a new banner image that fades to other images can help refresh a current site and greatly minimize project costs.
3. "Template" Redesign Option & SEO
For many of clients, selecting website design templates from a database of 1,000 design examples is an easy way to launch a new website. Templates deliver a new 'look and feel' and provide a dynamic online presentation. Elements such as a logo, content, images and other attributes create a very proprietary 'branding' of the site specific to the company. Included, is also the addition of search optimized programming content. Again, SEO web design significantly reduces design costs and programming time.
4. Turnkey Site Design, Navigation Structure & SEO
Complete redesign services of a company's 'brand' with 'one-off' design saves money. This typically is a blending of many elements from different sources, competitor websites, offline marketing materials and various design templates. In these engagements, the site is developed using several design mock-ups while continuing to make graphic edits until the desired look and feel is accomplished.
Free Website Development & Search Optimized Proposal
Having a free website development and search optimized proposal allows the requirements discussion in more detail and provides a better overview of the team’s experience and Client testimonials. Please contact WSD Resource directly at 888-842-9033 x 12 or request a Free site review and proposal at www.wsdresource.com/