Recruitment Marketing Agency Provides Strategies for Recruiting and Retaining RNs

CAMPBELL, Calif. - Feb. 12, 2014 - PRLog -- Campbell, Calif. – With the Great Recession creating less job security, CKR Interactive, a global leader in recruitment marketing, offers three strategies to recruit and retain quality nurses.

The free brief draws from national nursing surveys that provide insight into what nurses look for in a job. The brief dispels the notion that a rising salary is the primary factor in retaining nurses, and instead proposes cost-efficient solutions to hiring and keeping nurses as loyal employees.

“The changing job market is making it more difficult than ever to attract top nursing talent,” says CEO Curtis Rogers. “Strategies like these can make all the difference for employers looking for quality hires without adding to their budget.”

The recommendations will help to develop an effective recruitment program and to retain hired nurses. The brief stresses the importance of targeting passive candidates, a rising market alongside the popularization of social media. Other economical strategies emphasize the employer brand, making a case for flexible scheduling, location and career advancement opportunities, among others. The brief concludes by explaining that nurses want, “transparent communication between staff and management.” All of the strategies focus on employee loyalty.

Download the entire brief here: http://www.ckrinteractive.com/2014RNbrief/#.UvlPTfldX6U

Learn more about CKR Interactive and our healthcare expertise at www.ckrinteractive.com.

About CKR Interactive

CKR Interactive is a global recruitment marketing firm that helps organizations solve complex recruiting and retention issues through strategic communications with specializations in employer branding, marketing strategy, interactive development, social and emerging media and custom research. Our consultative approach delivers tailored programs that allow companies to attract and retain top talent.