Signs are the Most Cost Effective Forms of Advertising

Jan. 31, 2014 - PRLog -- According to U.S Small Business Administration, signs are the most effective, yet least expensive form of advertising for the small business.

While a sign is an initial expense up front, overtime a sign will more than pay for itself. A well designed, quality business sign can help increase business, continuing to market a company –long after it has been paid for.

“It can be a huge upfront cost, but a sign pays for itself in many ways,” says Bart Peterschick, owner of Humble, Texas-based company Humble Signs Co. “More than any other marketing tool, signage ties together your company image with your logo, colors and style. Unlike a campaign that is over in a short period of time, your sign will last for years and provides market exposure just by existing.”

A business sign clearly tells the world that a company is in business, and communicates the company’s message to the world. In a short few words - the business sign effectively advertises the business before, during, and even after hours. A business sign provides constant advertising.

“Potential customers can tell a lot about your business from the appearance of your signs,” continues Peterschick. “Whether your signage is on vehicles, billboards or right in front of your business, it is a constant advertisement.”

While purchasing a sign involves work, time, and money - the advantages far outweigh the costs. A business sign is more than just a sign - according to Peterschick, a sign is a huge investment in the future of the business, and should be treated like such.

“Your business sign is more than just a small one-time purchase. It is a huge investment in the future and marketing efforts of your company,” Peterschick says.

A business sign advertises 24/7, rain or shine, night and day. There is no other advertising technique as faithful, or as effective, as a business sign.

“Seeing your sign over and over leaves an impression on potential customer’s memories, so that even if they do not need your service now, yours will be the company they think of when they do,” says Peterschick.

Besides traditional signs, there are other ways for companies to market with signs, billboards, electronic signs, vehicle wraps and signage for fleet and business vehicles, are all great ways for companies to get their name out there.

Businesses that are in need of a marketing boost should consider a targeted, high quality sign as a cost effective, and highly targeted, form of advertising.

Humble Sign Co. is a locally-based, Houston sign company, providing sign design and installation services to Humble, Houston, and the surrounding areas. For more information on the cost effectiveness of signs visit Humble Sign Co. at www.humblesignco.com. Humble Sign Co. specializes in signage tools to help companies to create their best image, with signs available for any need or budget.

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