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Mobile Commerce Trends For 2014 - Mobile App Sales Growing Rapidly
Asda noted that 28% of grocery home shopping sales were ordered through its smartphone app in December, while mobile app sales were up over 200% on last year .
1. Polished App Design
For a business to see success in mobile commerce in 2014, their apps need to be simple, functional and look good. Just as with web sites, complicated functionality or unclear layouts frustrates users and causes them to leave. As the m-commerce industry is exploding and user-friendly app design is becoming more common, mobile users are learning to expect it. This means no tolerance for illegible text, blind links, and tiny buttons that are impossible to press. If businesses don’t get their apps soon, they will start to fall behind in 2014.
2. Personalized User Experience
With mobile commerce, businesses can count on the fact that only one user is accessing their app from any given mobile device. The fact that a mobile phone is a personal device means that the user’s app experience can be as well. In the same way that Netflix recommends films to watch based on your past purchases, app can target users with relevant information in order to provide the best possible customer experience
3. Prominent Social Commerce
Reviews matter. Online shoppers trust peer recommendations and reviews more than any other source. (SOURCE). Social commerce enables shoppers to read how like-minded buyers feel about any product, and this gives them confidence in their purchasing decisions. “Conversion is 29% higher when customers look at a product review, and average order value increases by 13%,” said Joey Rahimi, co-founder and CIO of Branding Brand, Pittsburgh, PA. Many mobile apps like Target and Amazon already provide access to product reviews on their apps. As social media continues to widen its umbrella, it will quickly become a necessary feature for successful mobile commerce.
As mobile comes increasingly closer to the forefront of the web, businesses need to start emphasizing their mobile development and marketing efforts. Mobile apps need to be designed with speed and good looks. They need to provide proactive services that enhance the customer experience, and they need to provide social information that gives users confidence in their purchasing decisions. These mobile pillars of 2014 will be sure to bolster your business’s mobile commerce success
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