When to hire a strategy consultant that understands embodiment by Yvette Dubel

WASHINGTON - Nov. 22, 2013 - PRLog -- Brand value is often hard won and far too easily lost. It is prized because of its relationship to customer retention. The Harvard Business Review  issued a report indicating that the average business will lose half their customers over five  years. Pricing is only a small part of the reason your customers leave. U.S. Small Business  Administration and the U.S. Chamber of Commerce report that only 9% of customers leave you for  your competition.

Simply keeping customers could increase your profitability by 25 to 125% according to Emmet C.  Murphy and Mark A. Murphy in Leading on the Edge of Chaos. They also shared that over the  life cycle of customer profitability tends to increase.  However increased competition can make  that accomplishment an uphill battle, unless tap into the secrets of value creation.

This reality will lead more and more brands to look for new ways to cultivate brand value. One  of most accessible being attention to quality in relationships with customers, staff, and  partners. How to approach that as a strategic catalyst is an idea promoted and developed by  WebAntiphon Group. Today the Group is facilitating support of undiscovered talent and  engagement of emerging/boutique markets...this means new markets for existing and emerging  businesses.

The Group's founder, Yvette Dubel, is partnering with DC Hippodrome Variety Show Entertainment  founder, Kinikia, to launch Money Talks:Introduction. The soft launch of the pilot production  is planned for 2014. The collaboration duo are currently  finalizing the script and working to solidify agreements with strategic partners.

It's the type of strategy that is being developed for business brands for more regionally focused  strategies that are deployed broadly for geographical coverage. The shift puts pressure on regional event marketing opportunities to become more innovative and better partners. Dubel finds obvious joy in this aspect of her work as a conceptual artist and strategy/innovation consultant. Clients find the rewards of doing so pay off when approached with wisdom.

But what does wisdom mean in business? Perhaps is not as different from the rest of life as  some would imagine.

WebAniphon Group will be releasing its Special Introduction white paper "Excuse me, have we met  yet?". It is the follow up to their prior white paper "Does being remembered matter?", both are  available for free download at http://www.webantiphon.com  The most recent white paper is  slightly more indepth. It gives readers strategic catalysts for innovation and brand value  protection to begin exploring.