Many Markets of One - the future of business

CHICAGO - June 6, 2013 - PRLog -- CEOs, industry leaders and business decision makers live with the pressure of steering their organization in the right direction, unaware of the strategic assets hidden in their midst. This anxiety can be exacerbated by the rapid pace of change that can move into unimagined territory too quickly for comfort. Unlikely to change anytime soon, decision makers will have to adapt faster. After more than six years in development Art Based Solutions may offer hope. WebAntiphon Group founder Yvette Dubel says the evidence has grown supporting the need for new understanding of data in the context mental models where business leaders have to understand how to serve many markets of one. In order to help she is offering a free virtual workshop by invitation only introducing organization leaders and influencers to a new world of solutions.

Despite having copious amounts of data to inform decisions, the final analysis depends on how it is viewed and why. All too often data is collected and analyzed by people who share a common mental model with unquestioned assumptions built in. For example, attempts at creating diversity have fallen short of what is needed because it is based on a superficial view of the concept.

In a blog post (http://webantiphon.com/event-sponsorship/) Mrs. Dubel wrote, “It is hard to get around the reality that some people are obsessed with knowing which box individuals fit into and many businesses/organizations still feel they need to have a demographic breakdown that makes sense to them. That being the case, how do businesses and organizations adjust their understanding of cultural identity to move beyond outdated notions of race? ”

Dubel proposes an art based approach to develop Art Based Solutions that offer more efficiency by addressing multiple symptoms that the business experiences as problems. This offers businesses the benefit of developing new mental models and revising, rather than discarding, old ones that are still applicable. Art Based Solutions are helping to navigate the new terrain of an emerging market where a business must serve multiple markets of one, where each product/service is unique to meet the very specific needs of the customer.. And within this approach may be the key to unlocking the holy grail of business, mastery of customer retention. Too often what used to work delivers less than impressive results and can even add to problems by increasing risk exposure. The bottom line is that keeping this emerging breed of customer will require a new understanding of the relationship.

To celebrate the relaunch of http://webantiphon.com a free “By Invitation Only” virtual workshop preview is being offered online to business decision makers, CEOs, trustees and the clever people who inform them. More informaton can be found in the first installment of the “Business Meditations Series” at http://portal.sliderocket.com/AWKXM/Genius-Presentation

The recently relaunched webantiphon.com first went online in 2005 specializing in CRM (Customer Relationship Management) Strategy focusing on social responsibility, while exploring the integration of interdisciplinary Research & Development. The integration of Art Based inquiry in 2006 with the birth of Cultural Fusion Art as Philosophy, led to webantiphon.com’s new incarnation as WebAntiphon Group. The founder has honed a special expertise in developing art based solutions and application of art based research insights to meet the specific needs of each client after they are qualified by the virtual workshop preview. A limited number of Discovery Sessions will be available to people that RSVP at the WebAntiphon website after June 6.