What is a Communications Strategy & Why Have One?

BASINGSTOKE, U.K. - Oct. 30, 2013 - PRLog -- AuDeo Systems Ltd, Visual Communications Specialists today released the third in a series of opinion pieces written by AuDeo’s Managing Director, Kevin Wilson incorporating key observations, thoughts and views on Video Conferencing and the decision making process which organisations tend to follow.

A company without communications does not exist. Humans have evolved primarily through our ability to communicate and generations of us have sought many ways to communicate with our family, friends, colleagues and potential NEW contacts.

Technology leads the way today for our communications and to have a communications strategy that is part of your overall business strategy ensures you are striving to stay and become more competitive, productive, successful and a great organisation to work for. Ironically exit interviews are often a great forum to learn where poor communication has taken place and provide actions to address. Of course if it is addressed, fewer exit interviews will take place – cost saving itself.

In today’s global marketplace, it is not enough just to have a team or department looking after marketing & communications – internal communications is also critical and the most successful businesses are those who plan their communications, how it should take place and the different ways it can happen, remembering that communications is the sender’s responsibility – NOT the receiver.

Imagine a workplace where everyone knows the corporate strategy, the culture, this year’s goals and current performance levels……nirvana, yes! But not unachievable! Imagine, the result of this – increased focus by appropriate teams, increased performance by those focused on what is important, reduced costs in pursuing the wrong path, reduced attrition of “uninformed” team members and a competitiveness that would be the envy of everyone inside and outside of your industry brought about by the togetherness of the company as one voice, one image and one COMPANY.

Technology today provides a plethora of communications opportunities at a variety of cost levels, complexities and many forms of media……all or some of which can be built into your communications strategy.

Fixed voice calling, mobile calling, text, email, instant messaging, video, audio & web  conferencing; all available on a range of devices…..phones, mobile(cell) phones, smart phones, tablets, PCs, Video Conferencing systems and more.

http://www.audeo.co.uk/2013/10/video-conferencing-decision-maker-series-3/